The figure of the “bebota” seemed to have been left behind. The masculine fantasy of the virginal, childish and innocent young woman was always a stereotype of a sexual attraction that, thanks to social progress and to a great extent to the push of the movements to claim women’s rights, had been marginalized. However, the curiosity behind this fantasy not only seems to continue underlying some sectors of society, but is also used commercially.
from the singer Emilia Mernes posing with rsexy opa surrounded by children’s toys and even with a teddy bear between her legs up to the mark Balenciaga carrying out an advertising campaign in which very young children pose next to sadomasochistic objects, the infantilization of sexuality persists. Even, as in the case of the Spanish fashion brand, with examples closer to pedophilia than to the idea of generating morbidity.
Even Camila, one of the participants of Big Brother, although she is of legal age, appeals to the role of a bebota to ingratiate herself with Alfa, the oldest in the house. Thus, a situation is generated that resembles the sketch of Alberto Olmedo with Adriana Brodsky or that of Guillermo Francella with Julieta Prandi, both comedy steps that have been “cancelled” over time and due to the progress and awareness of part of the population.
polemics
Balenciaga decided to present its new collection with a photographic campaign in which children were seen posing with some of the brand’s products, but which also included BDSM-style objects, the group of erotic practices that includes Bondage, Discipline, Domination, Submission, Sadism and Masochism. Criticism against the company quickly multiplied on social networks and Balenciaga decided to remove the advertising and the company apologized.
“There is a hypersexualization of young people and children because there is a fantasy in some adults, often denied and repressed, but it does exist, which includes minors. This is not only prohibited, but it is obviously punishable by law, but it does not mean that these campaigns seek to arouse that fantasy”, explains the psychologist and sexologist Mauricio Strugo to NEWS.
Already in adulthood, which at least does not constitute a crime, but betting on the marketing drinker joined Emilia Mernes. The singer posed for a production of photos with sexy clothes, but the context of the images also generated rejection. In the photos, she can be seen posing sexy among toys, a dollhouse, and even putting a teddy bear on her genitals. The artist uploaded the photos of her to her Instagram account and wrote: “Very good aesthetics toy store core”, although she quickly deleted the publication in the face of criticism from Internet users. “Situations like these are not innocent and they are prepared. There are even studies that show the effective impact that images like this have and that there are those who consume it because it generates eroticism. That is why many artists accompany her music or her video clips with this aesthetic, ”says Strugo. Indeed, in addition to Mernes, Tini Stoessel and Cazzu, another of the singers of the moment, are often criticized for their childish aesthetics and their sexualization of childishness.
From the other sidewalk, without naming any of his colleagues, Lali Esposito differed from this trend: “In Latin music there is a way of being sexy that personally often seems childish to me,” he said, making it clear that the childish, childish and naïve aesthetic is the one that prevails today among the artists of the moment and also what the industry demands.
Strategy
Childish seduction also has its counterpart within the most famous house in the country. In Big Brother, Camilaone of the last participants to enter the competition did not hesitate to approach and generate a bond with Walter “Alfa” Santiago, one of the favorites of the public and the longest-lived of the house with 61 years. The friendship that was turning to seduction includes, on the one hand, Camila herself saying that he reminds her of her recently deceased father and Alfa himself courting her and acclaiming that there is “no age” for love.
The flirtation then splits into roles of her playing the naive and him playing the experienced man. Camila even with her children’s clothing and even carrying a teddy bear with him is placed in the place of “bebota”. “There is a very big difference in this case and it is that both are adults and that changes everything. Each one can have their fantasy or their morbid sexuality that may or may not be shocking to the rest of us, but they are individual situations that cannot be parameterized”, details Strugo.
In addition, the context in which it happens, isolated, being filmed 24 hours a day and dealing with a game of popularity with the audience and survival, may just be a tool that she uses to prolong her stay at home. “We cannot forget that it is a reality show and they do not stop trying to see what sells the most,” sums up the specialist.
Thus, despite social advances and paradigm shifts, somehow the infantilization of sexuality is still present. As a marketing strategy or even to avoid being left out of a reality show, the forbidden curiosity has not been banished.
