The idea, long-suffering readers, was to tell you about an original film that is sweeping Netflix both inside and outside of Spain. It is an intense thriller called Bajocero and the truth is that there are plenty of reasons (original plot, fantastic cast, doubtful verisimilitude, and several moral dilemmas it raises) to stop to analyze every detail. But then the phone rang. I did not catch. It rang again. My enraged friend doesn’t give up easily. I hesitated, but finally answered the third.
-Returns The right price!
-But, What are you telling me?
-What you hear, friend, the mythical program returns. I just found out. And come back on Telecinco with Carlos Sobera as presenter.
-The contests have always been good for him.
“But there is another reason for my happiness, dear.”
-Surprise me.
-He also returns Maria Teresa Campos!
-Let’s be done. The one who was queen of television.
-It still is, for many like me.
“Okay, Queen Emerita, then.”
-Your new show is about interviews. He is going to get into a van with which he will go around Spain. He will stop to talk with guests, but also with people on the street. The program is called La Campos mobile.
-Sounds spectacular.
-Stop the sarcasm.
-No, woman, that is not sarcasm. It all depends on who you interview, of course, but at least it’s a different format. In any case, this news that you are telling me and the endless fashion of the remakes, prequels and sequels that we have already talked about at length I have to conclude that we are running a TV a bit vintage, Don’t you think?
Pulling old formats or familiar faces that made history usually works. Because they are infallible claims to hook an audience that, even out of nostalgia or curiosity to compare with the past, comes to the call
-There are things that never go out of style.
-That’s true. You tell me about product or journalist returns that are synonymous with success. Pulling old formats or familiar faces that made history usually works. Because they are infallible claims to hook an audience that, even out of nostalgia or curiosity to compare with the past, comes to the call. But beware because that bet also has its dangers. And they are not few.
-The ash comes back.
-A few things that are emitted know as ashes. But, getting to the point, the main risk is called frustration. Viewers tune in to a show like The right priceYes, although with quite high expectations, so that as soon as they detect something they do not like or find an innovation that dislodges them, they change channels and never come back. “The original will always be better than the copy,” they tell themselves. Or they go to see Campos because they have always liked her style, but they do not recognize her because she is doing something so different from what she was doing and they think that “this is not her thing.” You know, that second parts were never good.
-There are times that this is not fulfilled.
-It is true, but many others are. In any case, the second problem for this TV that I call vintage is that The right price or Maria Teresa Campos they are hardly going to captivate young viewers, which are the most important, do not forget. People under the age of 25 do not know the show and perhaps not the host. And the third danger, perhaps the main one, is called competition.
-What do you mean?
-I have no idea when the contest presented by Sobera is going to be broadcast, but I imagine that Mediaset will place it in the afternoons. Today Atresmedia contests, such as The roulette wheel, Now I fall, boom and above all, Pass word, they are very consolidated. I find it difficult to face them. With the Campos program, the same, because there are no different interview formats. Also, for me it is already a matter of principle. I want new ways and not old recipes.
-You put as you put with your flowery verb, sometimes lifelong recipes are the best.
-It could be, friend, but in this time where originality is scarce, those who dare stand out more. Like the movie Bajocero. Have you seen her?
-I’ve heard of her. This weekend does not happen. And, by the way, you know that I’m still as happy as before because Campos and The right price. To play!
-Goodbye.
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