Retail chain Tesco has recently had to face the wrath of its competition. After he decided to put the issue of his prices in the right place compared to the competitor Rohlík, to which this online store responded with a lawsuit, he will now also have to deal with the dispute with Lidl.
You will buy cheaper
Recently, Tesco has been dealing with the prices of its goods, or how to bring them as close as possible to the customers’ ideas. It is true that even this chain, along with others, has significantly increased in price in recent months, sometimes by tens of percent.
However, this places a heavy burden on customers. Additionally, according to some reports, traders increased their margins significantly more than necessary. Thanks to this, they now have some room for maneuver, which Tesco decided to use.
In contrast to the competition, it was the first large chain to decide on a relatively significant discount, especially on food and other basic necessities. Hundreds of products were discounted, especially those that are among the most popular. The only condition is the possession of a club card. The prices are really interesting. For example, King of Cheese ermine was 52 crowns before the discount in Tesco, today it is permanently available for 32 crowns with Clubcard.
Yellow-blue for low prices?
In order for customers to clearly see which products are discounted, the store marked them with labels visible at a glance in yellow and blue. However, competitor Lidl does not like this, according to which Tesco is supposed to illegally evoke low prices, which, in Lidl’s opinion, are associated with it.
The truth is that yellow and blue are the typical colors of Lidl. He also commissioned a survey, according to which customers really evoke a certain connection. Lidl considers this to be an attempt by Tesco to abuse its good reputation.
Tesco understandably rejects such a thing and intends to defend itself. It is also a question of how cheap Lidl is today. This chain has also raised prices and sells some products more expensive than the competition. In the Czech Republic, it then regularly struggles with non-compliance with the declared composition of its private label products.
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