Veronica Altimari
01 June 2021 10:15
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The shop is nothing new. The crowds either. The surprise in seeing how much anticipation the opening of a store generates, that yes is a novelty every time. Tuesday 1 June the Roma Est shopping center greets you the new Primark store and from dawn people find themselves in line to access the shop.
Loud music, dancing figures and enthusiastic shop assistants welcomed those who lined up from the early hours of the day, taking their number to access the store.
This is the second store in the capital after that of the Maximo shopping center, thus bringing the total number of Primark stores in Italy to seven. The opening created over 350 new jobs for the city, thus further stimulating the local economy.
Safe opening. In fact, despite the crowd, the lines were ordered and kept under control by the staff. Numerous security measures have been implemented in all stores, including the new and most recent Romaest store.
“And, precisely to manage the influx of public that the Primark brand will certainly attract in total safety, we have devised an ad hoc program of management in a row. In fact, those who will come to our shopping center with the intention of making purchases also from Primark will receive an alphanumeric ticket at the entrance to the gallery. This will allow the visitor not only to be able to check his or her turn to enter (verifying it both on the 20 screens located inside the center and by framing, on his mobile phone, the QR code present on the ticket), avoiding unnecessary and exhausting stops in front of the store but to be able to use his free time between shopping and dining areas in a more profitable and pleasant way “, declares Emanuela Facciolini, Director of the Romaest Shopping Center.
Luca Ciuffreda, Head of Sales Italy at Primark, said: “We are very happy to be able to open the doors of our second store in Rome and to bring our ‘Amazing Fashion, at Amazing Prices’ to more and more customers throughout the city. Italy is an important market for Primark and we are thrilled to strengthen our contribution to the local community, right here in Rome. Our new store team at the Romaest Shopping Center is ready to welcome customers in total safety, so that they can buy the latest fashion trends and basic products for everyday use, all at incredible prices. Safety is our top priority and that is why our new store is equipped with a wide range of safety measures to safeguard the health and well-being of our employees and customers. In fact, we inaugurated our Maximo store in Rome during the pandemic, and it was only thanks to the collaboration and support of our customers that we were able to do it so well. And today we can’t wait to do the same with the new Romaest store ”.
Emanuela Facciolini, Director of the Romaest Shopping Center, said: “We are thrilled to be able to inaugurate the seventh Primark store in Italy in our shopping center. This new and important opening is certainly a sign of a strong economic recovery that will offer new employment opportunities in the Roman labor market ”.
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