In the program, Rohlik.cz will provide small suppliers and producers with unique support, help improve their market position, make their products visible, and simplify administration and financing. He will work with farmers on their logo, packaging, logistics or sales.
–
Rohlík perceives that large companies often overshadow smaller ones, but it is mostly a sacrifice of quality to quantity. Local suppliers are not enough for this competition for various reasons. Therefore, from June, it will move a big step further in cooperation with local farmers and smaller suppliers.
–
Petr Pavlík, CEO of the company, Mirka Vopatová, head of purchasing, but also actor Karel Roden, who cooperates with Rohlik.cz, will speak at the online press conference. Some time ago, he set out on a journey as a farmer and now he is going to present his local products.
–
Adam Šoukal, CEO and founder of Roger, will also join, as well as other partners of the Rohlík program looking for farmers.
—
