Flash Coffee is now closed and in crisis. The largest branch of Guojianglong in Singapore has been withdrawn from the lease in Taiwan. It has been closed in March.
There is a crisis of closing Flash Coffee! Flash Coffee was founded in Singapore in 2020, and began to enter different regions in 2021, including Hong Kong and Taiwan. NIKE”, unfortunately, within 2 years of operation, the entire line of Flash Coffee in Taiwan has closed down “Lightning”. Recently, Flash Coffee in Hong Kong has also been surprised to close several branches, including the largest branch in Hong Kong on Lockhart Road, Causeway Bay.
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Singapore’s cross-river coffee shop Flash Coffee landed in Hong Kong in 2021. When the first branch was stationed in Sheung Wan, Yahoo Food also sent an interviewer. At that time, they heard that Flash Coffee planned to open 50 branches in Hong Kong by mid-2022. The reporter He wrote: “The goal is so big that it is inevitable to be a little doubtful.” When interviewing Hong Kong sales director Jonathan Tsao, he said with a smile:
I think there are not many opening 50 rooms, and I am very confident in the production.
Flash Coffee’s largest branch in Hong Kong has been leased out
In fact, since Flash Coffee entered the Hong Kong market in 2021, it has opened 16 branches in a short time. The branch was also shocked to withdraw the lease. Citing media reports, “Shop G3, Ground Floor, No. 463-483 Lockhart Road, Causeway Bay, with an area of about 955 square feet, was leased by Flash Coffee in 2021. At that time, it was the largest and first dine-in branch of the brand in Hong Kong. According to news, Flash Coffee has already Withdrawal of the lease, the big owner has just sublet it to other tenants at a monthly rent of about 120,000 yuan.”
The first branch in Hong Kong is in Sheung Wan.
A variety of novel coffee flavors, including this cup: Avocado Whipped Coffee
Flash Coffee Taiwan announced the closure of all lines without warning in March this year
In fact, Flash Coffee’s business model has always been criticized, and the coffee style and taste have also been criticized as undrinkable. Netizens once commented: “Last time I ordered a cup of Americano, and I drank it twice. It didn’t go well. I am so big. I tried the coffee and it was so difficult to drink that I couldn’t drink it. I don’t know if it’s because of the beans and the staff.” “Try the left cup of Ke Huatian latte, a piece of shit at the beginning of the year.” “Be serious, let’s talk about the basics. It’s hard to drink.” Hong Kong’s Flash Coffee’s bankruptcy crisis can also be traced. When it emerged rapidly, it expanded its business to Thailand, Indonesia, Taiwan and Hong Kong. It once said that it would open 350 branches across Asia by 2025, but this year 3 Flash Coffee Taiwan’s official social platform announced the closure of all lines without warning. To paraphrase a sentence that the reporter said in the original interview article: “Let us wait and see whether it can lead to an upsurge in Hong Kong instead of returning to China after being defeated.”
Maybe the boutique is named after each coffee bean?
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2023-08-16 01:44:15
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