We are so simple that sometimes we need happy endings to divert attention from the everyday, which is too monotonous and usually ends up in a courthouse or funeral home. The soap operas they fulfill that well analgesic function, since they always culminate as the viewer wishes, which is usually with the success of the protagonists. In a few, everything ends in the wedding ceremony, between glances of complicity and tears from the godmother. There is no mortgage there, unbearable mother-in-law, no straits, or that wear and tear that Pablo Milanés described so well: “To everything you say yes / to nothing I say no / in order to build / the tremendous (terrible) harmony / that makes hearts old”.
The TV soaps They have once again become a mass phenomenon in Spain; and they have done it in a complex historical moment. There is no war being fought in the streets and our soldiers are not victims of enemy fire, but a virus it is capable of killing the weakest in 10 days. This creates a situation of constant anxietyIt is difficult to predict when and how the invisible assassin can attack.
Perhaps as a refuge from that bitter reality, there are a few million Spaniards who have become hooked on the Turkish soap operas. The genre is not even painted: its chapters have the tragic tone of the reality of our days, but viewers trust that its ending will be happy. And surely it will be, as it happens in this genre. It’s almost like the formulation of an unconscious wish. It is surrendering to alternative realities to evade the mind of the problems generated by the pandemic, accentuated by the unpresentable political battle.
Turkey comes to the hair
The land of Ataturk has developed in recent years a powerful audiovisual industry and Spanish citizens have been aware of the phenomenon long after learning that, for four dogs, who go bald to Istanbul returns with the skull sown with youth revives. Experts say that the narrative structure of these soap operas is different from that of Latin American ones, but they also address topics of social interest. That is, they are not empty products.
The famous Cristal did more to prevent breast cancer -one of his characters suffered- than a few institutional campaigns. In My daughter (My daughter) focuses on another of the problems that affect citizens of all countries, such as degenerative diseases, since one of its protagonists suffers from the pathology of Niemann-Pick.
Those who make the frequent mistake of confining culture in the realm of the sublime, tend to ignore the ability to transmit messages from these productions.
Those who make the frequent mistake of confining culture in the sphere of the sublime, tend to ignore the ability to transmit messages of these productions, which in cases such as the Brazilian Globo TelevisionThey have historically had a huge budget and scope. A Carioca serial will never ask the existential questions of Twelve men without mercy nor will it reproduce the (infumables) visual metaphors of The word. But in the 1990s they encouraged the mothers of lower-class boys to buy condoms for them to avoid contracting AIDS. Think about it: these are useful tips. The opposite of what he preaches Fernando Simon.
There is a part of the population that has found refuge in these soap operas in these complex times. Atresmedia He premiered them on his Nova channel, took advantage of last summer to test them on Antena 3 and currently programs them for several days, successfully, at their prime time, which is quite an achievement, as they are much cheaper than other audiovisual products – that from the group they assure that they continue to perform- and hook their audience very easily. In times when televisions have had to save tens of millions of euros after the collapse of advertising revenue, they have found their magic formula in these series.
From Woman has issued 65 chapters with an average screen share of 16.6 points, while from My daughter Has offered 8 deliveries, with 16.4%. This January, they have been the two most followed series in Spain. In view of this success, Telecinco recently released Love is in the air, another Turkish soap opera.
As much as snobs and the easily impressionable press talk each week that you’ve discovered ‘the best series ever’ on Netflix o HBO -that servility is very pathetic berlangiano– The truth is that there are less ostentatious productions that have their audience in Spain. For example, the Turkish Fatmagul garnered 744,000 viewers on average, in Nova, between January and June 2018. How many new releases of OTTs platforms reached this figure?
Turkish passion
It has a certain element of magical realism that hundreds of thousands of Spaniards have entrusted to telenovelas in times of the covid. A Ergodan It will also be good for your country to export fiction, since its reality and the state of its democracy generate a much greater rejection. But that is why the regimes invest in cinema and sports, because they know that they are great propaganda tools.
Until now, there was a haven from real life on weekends after the La 1 tabletop newscast, when German movie soaps reminded us how easy it is for good people to own a Porsche, a mansion of their own and a psychopathic neighbor.
Until now, there was a real-life haven on weekends after the tabletop news of La 1When German soap operas reminded us how easy it is for good people to own a Porsche, a mansion of their own, and a psychopathic neighbor. Now, that audience can also find accommodation after The Hormiguero. And there will be those who do not watch television and who are hooked on youtubers. Everything is respectable. And, deep down, everything is part of the mass leisure ecosystem. With its multiple cons, of course.
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