The Costco Guys, AJ Befumo and his son Big Justice (accompanied by Rizzler), are very popular on TikTok and YouTube. Tony Khan was therefore happy to count on the trio during the “Zero Hour” of the event Full Gear.
Befumo, who wrestled under the name Eric Justice for several years on the indy scene between 1999 and 2005 – especially in New Jersey – defeated – using the nickname Big Boom AJ – QT Marshall in front of a very crowded crowd. enthusiastic. The Rizzler, an accomplice of the duo – and also a young social media sensation – was also on hand.
Khan maintained, during the press briefing after Full Gearthat AEW was thus able to attract a wider audience while his company often targets more “hardcore” fans.
“I love reaching the casual fan… I’m a sicko wrestling fan but I care about the casual wrestling fan. I care about anybody who watches wrestling.”
“I do believe that there’s going to be some kids and some young people and fans of all ages that probably have not watched a lot of wrestling that really liked Big Boom A.J, Big Justice, and The Rizzler.”
Khan is open to the idea of possibly bringing Befumo back to AEW.
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**To what extent did the appearance of The Costco Guys impact AEW’s social media engagement and viewership numbers during and after Full Gear?**
## The Costco Connection: Bringing Wrestling to a Wider Audience
**(Intro Music)**
**Host:** Welcome back to World Today News. Today, we delve into a fascinating intersection of professional wrestling and social media, sparked by the appearance of internet stars, The Costco Guys, at AEW’s Full Gear event. Joining us to unpack this unique collaboration are wrestling commentator and journalist, **[Guest 1 Name]**, and social media expert, **[Guest 2 Name]**.
**Section 1: The Power of Influencer Marketing**
**Host:** Let’s start with the surprising crossover. How significant is the involvement of The Costco Guys for AEW, a company known for its dedicated ‘hardcore’ fan base? **[Guest 1 Name]**, what are your initial thoughts on this move?
**[Guest 1 Name]:**
**(Response from guest 1, focusing on AEW’s target audience and potential for expansion)**
**Host:** That’s insightful. **[Guest 2 Name]**, from a social media perspective, how effective do you think this strategy is in attracting a broader demographic to professional wrestling?
**[Guest 2 Name]:**
**(Response from guest 2, focusing on the influence of The Costco Guys, viral marketing, and reaching new audiences through social media platforms)**
**Section 2: The Success of AEW’s Collaboration**
**Host:** Tony Khan appeared enthusiastic about the fan response to Big Boom AJ’s match. **[Guest 1 Name]**, what were some of the potential benefits of featuring The Costco Guys beyond simply drawing in a new crowd?
**[Guest 1 Name]:**
**(Response highlighting the organic buzz generated, potential for future storylines, and AEW capitalizing on trending content)**
**Host:** Absolutely! **[Guest 2 Name]**, we see a lot of brands leveraging influencer marketing. How successful do you think AEW was in capitalizing on The Costco Guys’ unique platform and audience?
**[Guest 2 Name]:**
**(Response considering The Costco Guys’ brand alignment with AEW, authentic engagement, and the success of the strategy in achieving its intended goals)**
**Section 3: The Future of Cross-Platform Promotion**
**Host:** This collaboration seemed to be a win-win for both sides. **[Guest 1 Name]**, do you see AEW embracing this type of crossover event more often in the future?
**[Guest 1 Name]:**
**(Response discussing potential for future collaborations, strategies for selecting future influencers, and AEW’s willingness to experiment with new approaches)**
**Host:** **[Guest 2 Name]**, how do you think this partnership might set a precedent for other wrestling promotions or even entertainment companies looking to expand their reach?
**[Guest 2 Name]:**
**(Response offering a broader perspective on the future of influencer marketing, the importance of authenticity, and the evolving landscape of entertainment promotion)**
**(Outro Music)**
**Host**: Thank you both for your invaluable insights. It’ll be interesting to see how this partnership unfolds and the impact it has on the wrestling landscape moving forward.
**(Call to Action: Encourage viewers to share their thoughts in the comments section below.)**
