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If there’s one thing America knows how to do, it’s carry out live broadcasts. Although it is true that the channel abandoned the style of breaking news that took over the entire screen, the red carpet and the Martín Fierro ceremony had everything you need to have to attract the public: renowned figures, controversy and show. The night began with the typical parade of figures and their looks, led by Gimena Accardi, Ángel de Brito and Guido Záffora, with 2.6 pointsrating number according to the screen. As the characters passed by, the number rose until it reached 4.8.
The red carpet average was 3.6 points and was fourth in the strip, behind Telefe News (which achieved 7.4), which lost some audience; Telenight (6.4) and Blessed, which with 4.3 points was the most viewed of elnueve and was not harmed by its competitor. Beto Casella has a loyal audience that has been with him for nineteen years and Monday night was no exception. The one that was greatly affected in its numbers was fiction. Margarita, which with 5.4 points obtained the lowest mark since its debut. There are many reasons that explain the low numbers of Cris Morena’s product on the Telefe screen: no one sits down every day to watch absolutely anything anymore, the way of watching changed, but also yesterday the Max platform, where the series originates. , uploaded the last five chapters and, on social networks, the audience to which it is directed did not stop commenting on their favorite scenes. However, for Warner Bros Discovery the project was a success, since Margarita became, since its premiere, the most viewed Argentine series on its streaming platform, attracting new users. The one who surprisingly maintained his usual brands was Guido Kaczka who with The Floor managed to lead with an average of 7.6 points and The 8 Steps… With 5.6 he placed second in the stripe. Another program that did not complicate the night was Welcome to win, which maintained its usual average of 2.5 points.
Celebrity Bake Off It was the most viewed of the day with an average of 10.3 points on a night where preparing a panna cotta complicated everyone’s lives and cost them their place. Nacho Elizaldeone of the most beloved in the competition. He, along with several other figures, will have his chance to return to the program, starting next Monday with the playoffs. In For love or moneya new couple was eliminated, Lucía and Mateo, however, their average only reached 3 points.
The Martín Fierro awards ceremony for cinema and series” class=”com-link”>The Martín Fierro awards ceremony for cinema and series began at 9:27 p.m., with the good rating floor of 5 points that the red carpet left, reaching a maximum mark of 5.9 points and ended up averaging 3.7 points. While Mariana Fabbiani and Benjamín Vicuña welcomed the audience, you could see the faces of Susana Giménez, Graciela Borges, Guillermo Francella, Carla Peterson, Luis Brandoni, Nancy Dupláa, Mercedes Morán and Natalia Oreiro. , among others. current events that cinema is going through and the cuts that Javier Milei’s government made in the National Institute of Cinema and Audiovisual Arts (Incaa) did not slip through the window.
The tributes to The truce, to the careers of Mirtha Legrand and Graciela Borges, along with the recognition of Susana Giménez for fifty years of The Mary They were the most emotional moments of the night, of a ceremony that left a lot of fabric to cut.
Another separate film was the one told by the camera director, Lucas Arecco, who in an insightful way, as is done in this type of awards ceremonies, showed everyone’s faces, but, this time, the additional spice was not seeing the reaction of those who lost but of those who thought differently. It is known that there is a strong ideological rift between the group of actors and actresses and last night, at the Usina del Arte, it was clearly seen. The climate of tension that was transmitted from the small screen was not something that those who were inside the ceremony noticed because in the cuts everyone crossed paths with everyone, as usually happens at awards ceremonies. the movie Ma’am by María Alché and Benjamín Naishtat won seven statuettes and was the big winner of the night and the series The manager, the most awarded, with three statuettes, along with the Martín Fierro de Oro that Guillermo Francella won.
This first Martín Fierro awards ceremony for films and series comes at the worst time in the industry. While complaints were heard about cuts in Incaa and support for public education, no one mentioned that most of the fictions are recorded in Uruguay due to the tax exemption or that 80% of the actors are out of work and the great figures had to disembark in the theater because the channels no longer produce content and what the platforms do is not enough. It has been a long time since all those responsible for the audiovisual industry, producers, scriptwriters, directors and the Argentine Association of Actors, should have sat down at the same table to rethink how to continue, but, for some reason, they have not done so. Meanwhile, Turkish novels take over the small screen and the big foreign tanks, the cinema. As Mirtha Legrand said, quoting Martín Fierro, when she received her Brillantes award: “Brothers be united, otherwise those from outside will devour us.”
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