The Consumer Council tested 11 mobile games and pointed out that the game merchants’ marketing strategies were all-pervasive-Hong Kong unwire.hk

Many mobile games will attract free downloads, build in-game purchases, launch virtual goods or service packages or plans, so that players can increase the fun of the game through “class money”, and game companies will also use this As the main income. However, the Consumer Council stated that it received a total of 154 complaints about online games last year. Therefore, its monthly “Choice” monthly magazine is currently popular mobile games, and discussed the game’s marketing methods and the degree of protection of the relevant provisions for players.

The Consumer Council tried to download and test “PUBG MOBILE-NEW ERA”, “One Punch Man: The Strongest Man”, “Ragnarok: The Birth of a New Generation”, “Legend Showdown”, “Total Corpse Control”, “Yuan Shen” ”, “Call Me Master”, “Paradise M”, “Slam Dunk”, “Three Kingdoms of Gods and Demons”, and “Awakening of the Nations”, a total of 11 free mobile games, sorted out the five major promotional money for game companies to lure players to continue the “class money” Technique.

The Consumer Council found that mobile game developers usually package virtual goods into gift packs for sale, and use “limited time”, “quantity limited” or “novice limited” as a solicitation, making players worry about the passing of discounts and paying for them.

And most of the mobile games will provide “double the first reserve” or give away additional virtual game merchandise as rewards, enticing players to take the first step in the course fee. According to information from the Consumer Council, only “PUBG MOBILE-NEW ERA” and “Paradise M” did not provide relevant rewards for the 11 games.

Except for “Legend of Duel” and “Paradise M”, the other test mobile games provide “VIP”, “Monthly Card” or “Subscription” services. These services are usually cheaper, but you need to log in continuously to receive virtual goods. Although the single consumption is low, it can induce players to stay behind for a long time and make cumulative consumption. Moreover, subscribing to these services will enjoy exclusive treatment, and players may be paid for their advantages and sense of vanity.

In addition, many games will attract players to pay for game characters, costumes and props by means of “lottery”, “gashapon”, and “treasure box”. However, the transparency of these gashapon lotteries is not high. The Consumer Council stated that only 7 games have disclosed to players the chances of winning various goods in the lottery, and 5 games have less than 1% chance of getting the rarest goods. “Slam Dunk” has the lowest probability of only 0.2%, and “Total Corpse Control” and “Lineage M” have not announced the chance of winning at all.

Finally, the Consumer Council pointed out that game developers will make good use of the player’s minute and second, and all the page space of the game to promote the lesson money, such as when entering the game for the first time and waiting to download the update file, or even when logging in to the game for the first time every day. Display promotion package and stored value discount information, promotion can be described as pervasive.

The Consumer Council stated that the terms of refund and compensation for some mobile games are not perfect, such as “PUBG MOBILE-NEW ERA”, “Sangokushi Three Kingdoms”, “Slam Dunk” does not accept refund applications, “The Awakening of Nations”, ” “Call Me Official Master” does not mention relevant information at all. The Consumer Council recommends that the government should refer to surrounding areas such as the Mainland, Japan, and Taiwan, and formulate regulations on mobile game sales methods, the probability of “winning a prize”, refund mechanisms, and consumption by minors.

source:Select monthly

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