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full screenAdam Bergestål and the others in the company did their first career arena show in Malmö. Photo: Krister Hansson
CONCERT For the first time, the company takes over an entire arena with its sing-along thundering songs about drinking, supping and hooking up.
Very little has been more what it is than this. At the same time, in the end it becomes difficult not to be affected at least a little by the ecstasy that the next door guys from Dalarna manage to cook up.
The company
Tour premiere: Malmö Arena, Malmö. Public: 7 152. Length: 79 minutes. Best: Impressive energy in “Ikväll again”. Worst: The line “Me and Åke are going to karaoke” is so lousy that it almost becomes good.
MALMÖ. They took their name from a system company sign and the breakthrough song is about a can of beer. Almost all of the 17 songs that The company have so far released on Spotify find various inputs on the subject of getting drunk. A few touch on unrequited love, obviously due to stupid drunken stuff.
It’s a simple and clear concept that in just over four years has brought four hockey guys from Falun to the top of the streaming charts.
The company can also be seen as a product of its time.
A group of friends started making songs for fun on the computer while sitting at home and pre-partying. None of them had even thought about becoming a musician, they mostly did it because it worked.
The second song they wrote, “Fem komma dwoan”, was inspired by the beer on the table. When the epic was finished, they sent it to some friends who were warming up elsewhere. Moments later, they got back cell phone footage of the other party jumping around and blaring along to the song about the beer.
Thus the career was started. The Poles started putting out more euphorically chorus-thundering drunken bangers and soon large parts of generation Z-Sweden were partying to Bolaget songs like “Afterwork” and “Nykter”.
chevron-leftpreviouschevron-rightnextOliver Norqvist is the party hare in the Company.
1 / 3Photo: Krister Hansson
The tour, which begins tonight with the quartet’s first ever arena performance, ends in September at Stockholms Stadion.
That this kind of band plays on that kind of stage is new. The company realizes that they now have to offer something “more” than three twenty-something guys jumping around in front of a DJ, so they call this and some other gigs on the tour “Rodeo”, a kind of premium version of the band’s show.
It includes a stage in the middle of the arena, a video tower with a DJ William Ahlborg at the top, a change of clothes where the band goes from casual to even more casual and generous with pyro and some live guitar Gustav Jorgensen.
Musically, it’s really not an experience to write home about for a rock critic uncle from generation X, but of course I understand that the Company is not about that at all. The basic is part of the thing.
I Svt’s documentary if the band calls the lead singer Adam Bergestål himself the songs for “meat and potatoes music”. It’s catchy industrial pop that captures the feeling of being five Heineken into the evening with a, to put it mildly, catchy mix of semi-modern Spotify tunes, Avicii-country, a bit of r’n’b, a bit of riff rock, quite a lot of student luck house and a Håkanhellström loser perspective. It’s all about having some uncomplicated fun for a while.
And I can’t possibly say it’s boring. The very young audience – a lot of fans are here with their parents – really love the two biggest hits “Can’t go” and “Tonight again” and scream their vocal chords bloody with a devotion that almost makes me jealous.
Artists and audience get together to start a rather mind-numbing frenzy, led by the manically running party hare Oliver Norqvist which is also a bit funny when, after getting the arena to light up their mobiles, he shouts “hey Siri, call mom”.
In addition, it is somewhat disarming that the not very cool but apparently cool guys in the Company so obviously take everything for what it is.
They are keen to continue doing the music industry their way and know above all that their time as the country’s most streamed band is probably only a temporary silver lining to the real family life at home in the villa area.
We can actually treat them to that adventure.
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FACT
All the songs
1. Can’t go 2. Stupid 3. Fingers in throat 4. Should go home 5. Someone else (after five) 6. Falling behind 7. Afterwork (break for short dj set) 8. Sober 9. Burned the whole salary 10. Supa 11. Me & Åke 12. Five point two 13. Let me be 14. Astronaut 15. Tonight again 16. Farewell Encore: 17. Can’t walk
Here you can see the Company: Sälen 12/4, Ljungby (Rodeo) 31/5, Båstad 15/6, Örebro (Rodeo) 29/6, Borlänge 4/7, Sundsvall 5/7, Varberg 6/7, Kalmar (Rodeo) 20/7, Mariehamn 24/7, Smögen 27/7, Karlskrona 3/8, Luleå 9/8, Umeå 10/8, Gävle (Rodeo) 17/8, Huskvarna (Rodeo) 24/8, Gothenburg (Rodeo, Skatås) 31/8, Karlstad (Rodeo) 7/9, Stockholm (Rodeo, Stadium) 14/9
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