The film directed by Klim Shipenko “Serf” overcame the mark of 2 billion rubles. ticket offices, it follows from the data of the state system of accounting for ticket sales UAIS at 13:15 Moscow time on January 10.
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The comedy about the re-education of Major Grisha, the role of which was played by the popular actor Milos Bikovic (the series “Hotel Eleon”, “Grand”, the film “Balkan Frontier”), was released on December 26. The film became the leader of the New Year’s rental, it was chosen by every third viewer who came to Russian cinemas on vacation, according to the estimates of the film distributor’s bulletin, which is 37% of the box office. In total, Russian residents spent 4.1 billion rubles on cinema tickets on January 1–8. and 83% of them are on Russian films.
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In general, cinemas in Russia are growing slightly (by 10% in 2019), but the box office of major premieres is noticeably increasing year by year. Hollywood blockbusters traditionally prevail in the list of the highest grossing pictures on the Russian market, but there are some domestic projects that come out with record numbers. So, in 2007 the sequel to “The Irony of Fate” from the “Directorate of Cinema” and “Channel One” became the first domestic project to overcome the mark of 1 billion rubles. fees. This success could be repeated only six years later by Stalingrad Fedor Bondarchuk, who in 2013 also broke the mark of 1.5 billion rubles.
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At the beginning of 2018, the sports drama “Movement Up” from Nikita Mikhalkov’s Trite Studio first collected 2 billion rubles, and then 3 billion rubles, and crossed the bar of 2 billion rubles. a year later, the military T-34 from Mars Media, Amedia, Nikita Mikhalkov’s Trite Studio and VGTRK. But the Upward Movement took 23 days to get past the 2 billion rubles mark, the T-34 21 days, and the Slave only 16 days.
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The production group Yellow, Black & White (YBW, specializes in the production of TV shows for terrestrial TV – “Kitchen”, “Hotel Eleon” for STS, “Grand” – for the “Super” TV channel) – one of the creators of the film “Serf” – already have successful experience in producing a full meter. At the end of October 2017, the fantastic fairy tale “The Last Bogatyr” was rolled out – a joint production of YBW and the Russian office of Walt Disney. The film paid off at the box office: with a budget of 370 million rubles. he earned 1.66 billion rubles.
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YBW produced the Kholop comedy together with GPM KIT Group of Companies (part of Gazprom Media Holding), the MEM film company, with the participation of Rossiya 1 TV channel (VGTRK holding) and the support of the Super channel (Gazprom Media holding) ) Her distributor is Central Partnership. With a budget of 160 million rubles. This tape paid off in the early days of its rental.
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“Serf” on these holidays has become a universal film for a family audience – the main viewer of the New Year’s rental, explained “Vedomosti” the success of the picture, top managers of the largest Russian cinema networks and experts. And the Russian project did not have a Hollywood competitor in this niche, they added.
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The interest of the family audience in the “Slave” is also confirmed by the data of the “Cinema Viewer” project (a survey of viewers in the cinema, while statistics are only available for the weekend from January 26 to 29): 34% of comedy viewers came to the session with their family, another 32% with friends. The average age of the viewer was 30 years, and this is mainly women (59%). The “Slave”, as follows from the survey, has a rather high rating of word of mouth: 63% of the audience of this film will recommend it for viewing to their friends and relatives. They note an interesting comedy plot, high quality project and star cast.
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“Kholop” has the largest box office today among all Russian comedies, but in terms of the number of viewers this film is still inferior to “The Irony of Fate. Continuation ”(7.3 million and 8 million, respectively).
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