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Columnist Lars Wätzold wonders if “new” marketing ideas could help DT as well and already has more than a handful of suggestions ready.
© Source: Christina Hinzmann
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Would “fresh” marketing ideas help the Deutsches Theater, which is in need of a makeover? Tageblatt columnist Lars Wätzold believes in it and already has some ideas ready.
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Göttingen. Theater and cabaret will soon be buried in Germany, because hardly anyone goes there anymore and the trend is down. It affects everyone equally, regardless of whether they are in a permanent home or a free group. However, permanent houses are often not as solid, but rather dilapidated, like the Deutsches Theater, which therefore has to be refurbished out of fantasy. But if the performances remain empty and at the same time the running costs soar dramatically, the question arises whether the DT should really be renewed, when at the same time the considerably better attended schools are falling into disrepair and the public coffers are so famously anyway. void that even the financing of things that are taken for granted, like gay traffic lights, seem questionable.
It would not make much more sense to implement the always-repeating suggestion of merging German and Young Theater; but not on Theaterplatz, but in the Otfried Müller Haus, which is much cheaper to renovate (if it’s not completely moldy by now), so that the DT can be converted into the much needed multi-storey car park on Albaniplatz. It would be much cheaper than a refurbishment and the operation would be much more profitable for the city, because it would collect a lot of parking fees (after all, there are no signs that car traffic in the city center will be reduced at some point), while the Theater tickets need to be subsidized more and more, because you see above. Furthermore, we could also boast of the most beautiful multi-storey car park in Germany; a unique selling proposition that the newly formed Göttinger Marketing GmbH could market immediately.
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