The Collapse of the Purchase Funnel: The Growing Importance of Trust in Brand-Consumer Interactions

The trust factor is becoming increasingly important in the interaction between brands and consumers

The relationship between brands and consumers is becoming more and more complex, the classic marketing funnel is changing. A special report by the Edelman Trust Barometer now suggests that the linear funnel model, which leads to consumer purchases, has finally had its day.

As the study makers of the Edelman Trust Barometer Special Report 2023 analyze, the “collapse of the purchase funnel” has already occurred.