The famous brand behind this Toulon specialty is no longer open. The owners leave the region.
It is an emblematic sign of Toulon which has closed its doors. The “chichi fregi”, a famous pastry shop in Toulon that offers traditional fried donuts for sale, has officially closed this Saturday, an announcement made on the store’s Facebook page.
“Le Chichi Frégi Toulonnais will remain a great adventure crowned by wonderful encounters and tender memories”, thank the owners on Facebook.
A centuries-old know-how
The closure of the shop had already been announced a few months ago by its owners. They have decided to leave the region and sell their premises at 8 rue Vincent Courdouan in Toulon, where they have been producing and selling their delicacies in recent years.
The “chichi Fregi G.Toine” of Toulon was born 115 years ago. Since then he has been selling the original “chichi friezes”, this unique sweet specialty of Toulon, linked to churros and donuts, in the capital of the Var.
“It was my great-grandfather Alessio who, having arrived from Italy, started the business in 1907”, he explained last July to Var-Morning Marc Guglielmi, current owner of the premises.
“An institution that starts”
Other French cities are now home to shops offering frigi chichi, one of the most famous of which is in the Estaque district of Marseille.
In Toulon, many regulars regretted the closure of the establishment and wanted to pay tribute to him one last time. On Facebook, some even mention the loss of “part of their childhood”.
“It’s a moving institution,” said another user.
But fans of “chichi friezes” can still hope to one day taste this famous fried donut. Despite their departure, the owners assure they could potentially rise from their ashes elsewhere in the future.
“Who knows!?! The Chichi Frégi could re-emerge in another region. Let’s keep in touch”, the managers of the centuries-old brand promise in conclusion.
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