WE KNOW A LITTLE – The Chery is a company Chinese which in Italy is mostly unknown, but the well-informed will know that it is the car manufacturer that has been supplying cars to DR. And obviously it is no coincidence that Chery has decided that Italy will be the first country, together with Spain, in which it will be officially present to then expand into other European markets.
INTERNATIONAL APPROACH – The Chery it is now a giant that today is present in more than 80 countries and has already produced and put on the road over ten million cars. It is one of the first Chinese manufacturers to adopt a international approachwhich for 19 consecutive years has been the leader in exporting its cars to other markets, reaching cumulative sales of 2 million cars. Chery’s goal is to create a sales and service network in Italy.
THE CHERY WAYS – The first model proposed in Europe is the electric SUV Chery Omoda (in the pictures) which adopts a new style that the house calls “Art in Motion”. It is distinguished by a particularly dynamic line with a large grille that extends almost the entire width of the front. Also noteworthy is the inclined rear window above which there is a wing. A modern approach has also been adopted for the interior, thanks to the adoption of two-tone sports seats, in addition to the rhythmic 64-color ambient lighting, and the 10.25-inch duplex screen.
