- Generally one of the shows most remembered by the audience is the Super Bowl in the United States
- The projection that artists have and the ideal opportunity for brands and advertisers to take advantage of the occasion for their campaigns
- The final of the Champions League, this time has taken the positive comments from the spectators.
Despite the fact that they are different sports and with an audience profile quite different from each other, the UEFA Champions League and the Superbowl, they have more things in common than we might think and this Saturday it transcends that perhaps the main one is the shows that in function of attracting the audience. In this way, the comments on Twitter have not been long in coming and while some are dedicated only to highlighting the benefits that the show has promoted, others instead make a rough comparison as other shows have fallen short when it comes to executing this type , the main one: the Super Bowl
Despite high expectations for a memorable halftime show, The Weeknd eventually disappointed NFL fans at Super Bowl LV. The Canadian star could not convince people and despite his large investment of 7 million dollars to make a great show, the critics did not wait.
The multiple-time Grammy winner featured a great band and multiple lights for fans on television to have a good appreciation for. People at Raymond James Stadium couldn’t see the desired performance.
The fireworks and the different lights, stood out as a great part of the redeemable for The Weeknd, who during his performance hardly managed to connect with the public; despite the fact that the songs chosen were the most commercial of his career. For their part, the guests were conspicuous by their absence from the show. Neither Daft Punk, Rosalía or Ariana Grande had minutes of participation.
The Super Bowl halftime show has been for years the biggest asset of this event and with the arrival of social networks, the best promoter of a sports event that has no waste, on the contrary, it is a reminder of how important is today entertainment in communication with the consumer.
BLINDING LIGHTS ? @TheWeeknd #PepsiHalftime #SBLV pic.twitter.com/Qv9yyW8wED
— NFL (@NFL) February 8, 2021
The Champions wins against the giant Super Bowl
In a completely different order of ideas, the Champions League final does not enjoy great popularity among consumers, who highlight the sports content over the entertainment of a show, which is why what happened this Saturday during the final that was played between Chelsea and Manchester City powerfully draws the attention of marketers who notice how audiences from social networks rate the show in a very positive way prior to the start of the final of the tournament between clubs in Europe.
The #UCLFinal in the best style of the Super Bowl … ?? pic.twitter.com/BcXzrMKELC
– 100% SOCCER SIGNINGS (@FichajeGoleador) May 29, 2021
The Super Bowl is still the most watched sporting event or is the Champions League Final already close enough?
— Javier Robles (@info_JRobles) May 29, 2021
This Saturday, May 29, the show of the grand finale of la la Champions League 2021 was in charge of Marshmello, 29-year-old American DJ.
Has been the UEFA Y Pepsi, soft drink brand and main sponsor of the event, who announced the name of the artist who will head the show, prior to the grand finale. Marshmello is a renowned platinum-certified producer known for hits like “Friends,” “Happier,” and “Silence,” whose participation was so successful that many think it surpassed the now-classic Super Bowl performance.
The Weeknd watching Marshmello and Selena Gomez put on a better show for the Champions League halftime than they did for the Super Bowl with all of their $ 7 million pic.twitter.com/JenSXtCYch
– Bego Villada (@begounoriginal) May 29, 2021
Twice as big as the super bowl https://t.co/CTrEPFJTo2
— EFoster10 (@EthanFo33993051) May 29, 2021
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