Go to the cinema, full experience
From the technological portal Xataka they echoed the reaction, before these Hollywood measures, from the Federation of Spanish Film Entrepreneurs Entities (FECE), representing 80% of the Spanish cinema market. Its dircom, Borja de Benito, explained in an interview: “We see it more as a platform war, where movie theaters are being damaged. It’s the war of Disney Plus and HBO Max. We understand that the uncertainty is in the American market, in Europe there is not so much because the evolution of the Covid is much better than there, where they are late “. And he assures that they continue to consider movie theaters “as the best way to see a movie. We cannot make a forecast, because most likely it does not correspond to reality because we do not have information ”.
From the FECE they defend that before the crisis unleashed by the pandemic, very important investments had been made to give greater prominence to theaters, so that “going to the cinema” was not just watching the movie, but the experience itself that being in a room, from Premium seats to SecreenX or 4DX. “The traditional model is that a film was released in cinemas and then, after 3 or 4 months, in another medium. Now it is a platform, before DVD or VHS ”, De Benito explains in the aforementioned interview, adding that it is a model“ that has worked all over the world for many years and works. At an economic level, it is the one that gives the best performance to all the players in the industry ”.
For his part, following all this news, Jaume Ripoll, co-founder of the streaming platform The movie, was expressed on social networks in a not very optimistic way for the rooms. In his opinion, the change will be permanent and other distributors will follow in the footsteps of HBO Max. “Disney Plus will come later. Universal will do it with Peacock. Sony and MGM will bid for Apple, Amazon and Netflix, ”Ripoll explained on Twitter, while advancing that in this scenario, festivals seem to be emerging as essential partners for theaters to survive.
Disney is set to recoup its ‘stellar’ investment
When in October 2012 Disney announced that it was buying Lucasfilm for $ 4 billion, many thought they had lost their minds. The franchise Star Wars It could be popular, but how popular? What were they going to do, produce a trilogy from time to time?
On December 10, during the Disney Investor Day, it was clear that the company of the castle of magic did not plan to waste a penny. Disney Plus threw the house out the window and suddenly announced a barrage of great premieres – more than 50 – with the firm intention of becoming the streaming platform par excellence, putting itself ahead of Netflix and HBO.
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According Bob Chapek, CEO of the company, his goal is to reach the 350 million subscribers around the world by the end of 2024. And for this they will join forces to three really powerful universes: Star Wars, Marvel and Pixar. But that millionaire figure… They plan to reach it by adding their television platforms: Disney Plus, Hulo, ESPN Plus and the new Star extension, which will include productions from FX, the ABC network and Fox, recently acquired.
Of the universe Marvel Five series will be released in 2021, and Star Wars, a total of twelve. And it is that it is necessary to properly make profitable that investment of 4,000 million.
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