After two and a half years of corona communication, under the banner of Only Together, it’s time for a new tone and style, according to Roorda. The Netherlands has entered a new phase where we live with the virus. Corona is here and will stay with us. To minimize the impact of the virus and best protect people with vulnerable health, it is important to follow the applicable basic advice.
According to Roorda, this particularly applies to well-known advice such as washing hands, ventilating, self-testing for complaints, isolating yourself if you have crown, and getting vaccinated if offered.
The campaign includes a series of television commercials in the style of a TV series.
Joeri Jansen, creative director of Roorda: ‘Most people know the advice. With this campaign we want to draw attention to them again in a surprising way. Using a TV series format, we make this advice everyday and obvious. It is not the national government, but the people themselves who argue the current council among themselves and weave it into their lives. These everyday conversations always take place in the arena of a local supermarket where normal characters meet. The series title ‘forward together’ is a logical continuation of our famous’ alone together ‘theme.’
Credits
Responsible at the customer: Suzanne Koning & Corliz de Jongh (Ministry of Health, Welfare and Sport)
Creation and strategy: Roorda advertising agency
Account: Merel van Buuren and Anne van der Meulen
Producer of the agency: Marcel Ossendrijver
Director: Joris Dommels (CCCP)
Producer: Barend Ballering and Barend van Balen (CCCP)
DOP: Hidde Boorsma
Edit: Tim van der Meulen
Rating: Barry Clarke (Captcha)
Music: Jorrit Kleijnen
Title: Sander Brouwer
Audio Mix: Feike de Wit (SoundCircus)
Director of photography: Ruud Hoornstra
Media: Initiative
