Only Porsche and Tesla earn really good money with their vehicles.
The fact that expensive luxury cars generate high profits and substantial returns has long been considered an unwritten law in the automotive industry. But these times have now changed.
A current study by the German “car pope” Ferdinand Dudenhoeffer
shows that, for example Bentley
made a loss of 19,800 euros per car sold in the first half of 2020. And also premium brands like Audi
, BMW
or Mercedes
paid for each car sold. Self VW
had to accept a loss of 313 euros per new car in the first six months of the year.
Only Porsche and Tesla earn really good money
But there are also positive outliers. Above all Porsche
. The German sports car and SUV manufacturer earned a whopping 9,853 euros per car despite Corona. Delivered a real surprise Tesla
. The US electric car pioneer recorded a profit of 2,890 euros per vehicle.
Great manufacturers. And some mass manufacturers also made money with every car sold in the first half of 2020. These include General Motors (780 euros), Skoda
(748 Euro), PSA inclusive Opel
(747 euros) and Toyota
(533 Euro).
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