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The CampofrIA Christmas Advertisement: AI-Generated vs Real Campaign

14/12/2023 a las 15:24h.

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Madrid, Dec 14 (EFE).- (Images Jesús Bartolomé) From Alexia Putellas and Eva Navarro, two of the world soccer champions, to Gloria Ramos, protagonist of ‘Campeones’, or Malena Alterio, Fofito, Chuty and Carlos Areces . They all participate in Campofrío’s new Christmas advertisement, which has played with Artificial Intelligence for its campaign this year. Two days ago, the brand launched a Christmas ad full of clichés on its networks, created with a script developed by Artificial Intelligence. The criticism was immediate and this Thursday the real campaign was presented, titled ‘The CampofrIA advertisement’. RESOURCES FOR THE PRESENTATION OF THE CAMPAIGN, AND POSADOS. STATEMENTS OF ALICIA TRONCOSO, PRESIDENT OF THE SPANISH ASSOCIATION OF ARTIFICIAL INTELLIGENCE; BY JUANA MANSO, MARKETING DIRECTOR OF CAMPOFRÍO; AND THE PARTICIPANTS IN THE AD CARLOS ARECES, NANO JR (YOU WHO WENT VIRAL WITH TWO JOBS), MALENA ALTERIO, THE RAPPER BNET, AND THE SINGER JOSÉ MERCÉ.

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2023-12-14 15:57:02
#champions #Champions #Campofrío #plays #Christmas #advertisement

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