The business model canvas as an instrument in the marketing mix

Essay, 2020

16 pages, grade: 1.3


Anonymous

Summary or introduction

The present work comprises the business model canvas and the marketing mix. The relationship between the business model canvas and the marketing mix is ​​examined. The aim of this work is to analyze and discuss the Business Model Canvas and the Marketing Mix. First, the term concept innovation is explained in Chapter 2, which is made up of different meanings. Chapter 3 examines the terminology of the business model. Followed by Chapter 4, the Business Model Canvas is presented in more detail. Then, in Chapter 5, the Marketing Mix and in Chapter 6, the most important aspects of the work are brought together and concluded with a final consideration.

Details

title
The business model canvas as an instrument in the marketing mix
University

FOM University of Economics & Management non-profit GmbH, Munich formerly a university of applied sciences

Note
1,3
year
2020
pages
16
Catalog number
V990450
ISBN (eBook)
9783346352323
language
Deutsch
Catchwords

business,

model,

canvas,

instrument,

marketing

Quote work
Anonymous, 2020, The Business Model Canvas as an Instrument in the Marketing Mix, Munich, GRIN Verlag, https://www.grin.com/document/990450

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