The Buscalibre platform carried out a positive analysis on the increase in the purchase of books during the Hot Sale 2021, in which it identified the reading trends and online consumption that Colombians had.
“With a reach of 300% in the purchase of books, the online platform managed to market a total of 37,000 books during the Hot Sale, which represents an increase of 13% compared to the previous day in August 2020, where they were sold 33,000 books. The average ticket was in $ 59,000 value very close to the last edition of online sales where Colombians spent an average of $ 56,000, “the statement highlighted.
“By having these spaces as the Hot Sale and staying more time at home, Colombians focused their hobby need on books, finding in them a form of entertainment with many benefits and positioning reading more strongly as one of the main sectors. that combines entertainment, culture and learning in the same space ”concludes Juan José Daza, Buscalibre’s country manager for Colombia, Mexico and Peru.
With a portfolio of more than 5 million titles, Buscalibre arrives with free shipping of books to different parts of the country. The cities that registered the most purchases were: Bogotá, Medellín and Cali and the most acquired literary genres in Buscalibre between March 24 and 26, were: Well-being with 24%, Non-Fiction 22% and Fiction with 20%.
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