Apparently, the company, which opened only recently in the Czech Republic, faced a number of problems after Britain left the European Union. Gradually, food of British origin declined from the shops.
However, the company itself is in favor Idnes.cz stated that the closure of branches was part of their plan. “Iceland is undergoing some restructuring and some changes are needed. The system and the way it worked so far were not completely effective and something had to be done about it, “spokesman Petr Langmaier told Idnes.cz. The spokesman did not say whether the company was leaving the Czech Republic.
However, Iceland closed almost half of its branches during March. Stores in Lukach or Štěrboholy have not been operating in Prague for more than two weeks. The company had a total of eleven branches in the Czech Republic. Iceland also offered its food through the Košík e-shop, where the offer of these frozen foods also dwindled.
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According to the server Mam.cz back in February, the chain on Facebook was looking for new cashiers.
Last January, Marketing Director Daniela Vlnová claimed that the company was preparing for the situation of new business conditions between Britain and the EU.
“Brexit-related processes are very administratively demanding for us, we do our best not to affect our customers. The assortment will undergo a certain change, but it is performed in our country at regular intervals and will not be significant, “said Vlnová more than a year ago.
Iceland entered the Czech market in 2011. Since 2011, Iceland has opened eleven stores in the Czech Republic. At the end of 2020, Iceland launched online sales of self-distributed products in selected regions.
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