Director Zhora Kryzhovnikov (Andrey Pershin) shot the biggest hit – the series “The Boy’s Word. Blood on the Asphalt” in 2023. The project was produced by NTV Studio, NMG Studio and Toomuch Production, 50% of which belongs to Kryzhovnikov, the other half to producer Galina Strizhevskaya , the portal reports KP.ru.
The revenue of Toomuch Production, for which the series became the first major project, at the end of last year amounted to 454 million rubles, net profit – 34 million rubles.
“Probably, all the millions earned came from the sensational project,” the publication concludes.
As reported EADailyseries Zhory Kryzhovnikova “The boy’s word. Blood on the Asphalt” appeared on online platforms on November 9. It talks about the life of youth groups in Kazan in the late 1980s. The last episode was released on December 21, despite the fact that the last two episodes were re-shot.
The series has gained incredible popularity in Russian-speaking countries, including Ukraine, where officials strongly urge residents not to watch Russian projects. The song “Pyala” in the Tatar language, the title track for the series, took first place in the world ranking of the Shazam music recognition service. Later in Ukraine, she topped the ranking of the most popular songs on the Apple Music service.
According to the screenwriter of the project Andrey Zolotarev, there are no plans to film a second season yet. But he added that the story that the authors of the series began to tell is designed for three seasons.
