Plan to multiply your income by five
MADRID, 14 Feb. (EUROPA PRESS) –
The Spanish boutique Bondo Advisors, specialized in advising on mergers and acquisitions (M&A, for the acronym in English) of the technology sector, advances a 2021 full of operations in Spain in this niche, with potential movements between companies in the areas of Internet and ‘media marketing’.
The consulting firm, launched just over a year ago by two former Antevenio directors and which focuses on advising Spanish SMEs, has six open mandates and plans to close three operations in the first half of the year.
“Some operations were stopped with the pandemic, but around the summer there was a fairly strong reactivation. Since January there has been a kind of ‘boom’ of companies interested in doing operations,” explained the founding partner of Bondo Advisors, Pablo Pérez García -Villoslada, in an interview with Europa Press.
According to the expert, during 2020 in the Internet and media marketing niches there was a drop in the number of operations in Spain, although in January and February their activity exceeded the levels of 2019. This is explained because “the most related to advertising has suffered more in this crisis, which creates opportunities for some and forces integration into larger structures for others, “says Pérez.
In 2021, the Bondo partner also foresees movements between programmatic advertising agencies of less than 150 million, as well as other acquisitions carried out by technology consultancies, and interest in the world of ‘content’ and ‘influencers’.
PROVIDE MULTIPLYING THE INCOME BY FIVE
The ’boutique’, made up of three partners and two analysts, is focused on the technology (Internet), marketing, advertising and media niches. In 2020, it participated in advising the Spanish Agile Content to acquire the Swedish Edgeware in a takeover bid valued at around 28 million euros.
The founding partner of Bondo Advisors Pablo Pérez García-Villoslada offers “very good” perspectives regarding the evolution of the consulting firm’s business. In their first year they have already achieved benefits with eight clients and by 2021 their expectation is to multiply their revenues by five and close several operations.
Pérez explains that the services include the ‘buy side’, with generic mandates or specific purchase objectives, in which Bondo “understands the business” and can establish contacts and assist in the ‘due diligence’, among other tasks. They are currently serving four terms in this area, which typically entail six months to one year assignments.
Bondo Advisors also offers services on the ‘sell side’. These are more open sales mandates, in which he is responsible for analyzing the sector, the competition, giving an assessment and looking for investors. Their task is to make the sale “as efficient as possible”, something they are trying with the two terms they are working on these days.
At the moment, the firm has three partners, all from Antevenio: Joshua Novick, Fernando Gárate and Pérez García-Villoslada himself. As its growth continues, Pérez does not rule out the entry of another partner, complementing its areas of knowledge, in addition to incorporating more analysts.
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