What is the biggest challenge facing Pokémon? It’s not the games, nor the platforms, it’s the children!
The Pokémon Company He has been fighting for years to make his franchise one of the biggest in the world, but what is his most difficult task? Your Director of Operations, Takato Utsunomiyahas revealed what is the biggest challenge Pokémon currently hashis most difficult challenge.
Does it have to do with games? Yes, but also with the rest of the brand. Utsunomiya has confessed that the most difficult thing for the company is keep children and young people interested in it. The key to the longevity of a franchise is to attract the little ones to accompany them through the years, and that is one of the most difficult tasks and goals for everyone in the brand:
Our objective is keep passing Pokémon on to the next generation over hundreds of years, for example. To do this, of course, we need to make sure that we support the younger generations, to the children, interested.
I can say that children are very, very sincere y they don’t play things that don’t interest them. That’s why if your brand looks boring or old, they’ll throw it out right away. It’s a huge challenge. Keeping Pokémon feeling like something new and exciting to a younger audience, kids, is very important to us.
It is easy to focus on adults, they have a lot of income at their disposal, you can see how they react in networks in real time, without going any further. But, on the other hand, children often have less money to spendhence they focus only on the things that really interest them and they are very honest in that sense. Not losing sight of their interest is a great challenge.
Takato Utsunomiya, COO of The Pokémon Company
For this reason, debates like the one technical section of Pokemon Scarlet and Purple, whose original graphics only recently came to light in the form of concept art, are sometimes limited to only a certain audience. The design of games, series, and merchandising have to appeal to all audiences and maintain freshness, and that sometimes means that it doesn’t rain to everyone’s liking.
Will they continue to keep young people interested? Being aware that it is their biggest challenge, in Pokémon they do not hesitate to put in all the necessary effort, and of course they are achieving it.
2023-08-28 11:53:08
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