INTERNATIONAL NO.1
“A shampoo that brought shine to hair that had no shine at all. It features a formula that is gentle enough to calmly tidy up frizzy hair. One of the advantages of this product is that it is easy to carry around on trips or business trips as it is a size that fits comfortably in one hand!” 〈Elle〉 Turkiye Managing Editor Susan Yeodakan
NO.4 Bond Maintenance Shampoo, 43,000 won, Olaplex. Patented Bis-Amino proprietary ingredients and bond building technology prevent hair breakage by caring for the connective tissue inside hair that has been damaged and broken. The high-density, sticky foam thoroughly cleans every nook and cranny of the scalp, leaving hair with a healthy shine.
KOREA NO.1
“A shampoo that is full of nutrients from its texture so that you can feel the sticky and heavy formula being pulled in when you pump it. “It will maintain the right amount of volume on your scalp, and when you comb your hair with your fingers, you will be able to feel that it glides smoothly without any tangles or clumps.” 〈Elle〉 Beauty Director Jeong Yun-ji
Deep Damage Repair Protein Shampoo, 18,000 won, Unove. A complex of 30 proteins and amino acids and five golden oils derived from plants provide nutrition to rough hair. The conditioning effect is so excellent that it gently untangles hair with just one use, perfectly targeting the tastes of consumers who have hair damaged by frequent perms and dyes, or who are concerned about frizz due to natural curliness.
KOREA NO.1
“It has a refreshing, creamy texture that is not burdensome, so I highly recommend it to owners of fine hair who are concerned about losing the volume of their hair when using essence. “It calmly untangles hair and is also effective in preventing static electricity in winter.” Freelance hair stylist Miyeon Ahn
Botanical Repair™ Intensive Strengthening Leave-In Treatment, KRW 55,000, Aveda. Moist texture without stickiness, made with 94% naturally derived ingredients, excellent heat protection that cares up to about 230℃, hair tangles felt immediately after application and even the effect of improving breakage. A leave-in treatment that received a lot of love, with sales growing 39% compared to the previous year with specifications that are second to none no matter where it is presented.
INTERNATIONAL NO.1
“What we want when purchasing hair care products is hair repair and shine! Guerlain’s mask
This treatment is nutritious enough to perfectly meet these two needs. “After experiencing the soft sensation at my fingertips, I don’t think I will be able to escape the charm of this product for a while.” 〈Elle〉 Greece Senior Beauty Editor Rosina Kuri
Abeille Royale Scalp & Hair Double R Radiance & Repair Mask, 143,000 won, Guerlain. A hair mask that contains four carefully selected exclusive honey ingredients to leave hair as moist as honey. By mixing two concentrated textures, gel and cream, and touching the ends of your hair, you can instantly feel the shine and elasticity of your hair restored.
KOREA NO.1
“The powerful wind dries wet hair quickly, and the plates are wide, so you can easily create straight, straight hair. “When styling using heat, it is necessary to wait for the hair to cool to increase durability, but this product can be set to ‘cold mode’ to save time.” Freelance hair stylist Hyeyeon Jang
Air straightener, 599,000 won, Dyson. Innovative wet that supports two styling modes: dry and wet hair
And dry straightener. Equipped with a Hyperdimium™ motor, it dries hair and creates a straight hairstyle at the same time.
The best innovator of the year, who innovatively shortened the commuting time of busy office workers and allowed them to experience a ‘new world of hair’!
KOREA NO.1
“With one touch, it creates fine hair texture in the direction I want and holds the hair tightly in place. “It’s easy to use, making it easy for beginners to use, and since it’s the size of a regular mascara, it’s great for frequent touch-ups if you keep it on the go!” Freelance hair stylist Cho Mi-yeon
Hype Fit Hair Mascara, 21,800 won, Narka. Two different types of brushes are built in, allowing you to create completely different hairstyles, from tidying up messy hair to creating point strands. This product aroused such a passionate response that it went into its 5th reproduction just 2 months after its release.
INTERNATIONAL NO.1
“With this one product, you can create endless hairstyles, from intense straight hair to elegant waves such as C curls and S curls. “A masterpiece in the hair device world that can be trusted even if you just have one.” 〈Elle〉 Canada & Quebec Beauty Director Catherine Lalansett
SteamPod 4, $250 (not released in Korea), L’Oréal Professionnel. Steam styler with L’Oréal Professionnel’s patented steam technology and a thin, round ergonomic design. It immediately captured the hearts of hair device enthusiasts by upgrading its features compared to existing products, such as straightening time 3 times faster and damage reduction effect reduced by 80%.
INTERNATIONAL NO.1
“A body cream that doesn’t lack anything, from an exotic scent to a texture with ‘maximum’ moisturizing power. “Coconut oil from the Amazon rainforest, cupuacu butter, and the scent of acai fruit combine to complete a body ritual that is as warm as a ray of sunlight every morning.” 〈Elle〉 Italian Beauty Director Michela Motta
Brazilian Bum Bum Cream, $48 (not released in Korea), Sol de Janeiro. A body cream with a harmonious mix of pistachio, salted caramel, and vanilla scents that provides a pleasant sweetness to the entire body. Although it has a rich and creamy texture, it is quickly absorbed into the skin, and we received feedback that it was especially effective in treating stretch marks around the buttocks and stomach.
INTERNATIONAL NO.1
“An anti-aging body treatment that glides on and is absorbed quickly without leaving a sticky residue on the skin. Just like a face serum, when applied to the body skin, it gives the feeling of ‘building up’ the product applied in the next step, so you can’t help but say ‘it’s amazing’ every time you apply it. Plus, the ‘pretty’ whitening effect is a bonus!” 〈Elle〉 Spanish Beauty Director González Rufino
5% Niacinamide Body Serum, 42,000 won, Paula’s Choice. Niacinamide helps even out and brighten uneven body skin tone, and D-panthenol helps strengthen the skin barrier. In particular, it is said that you can experience a more moisturized and brighter effect if you apply it consistently to skin that has been stained by sunlight or has pigmentation due to hair removal.
KOREA NO.1
“This is a product that I have always loved even before it was upgraded. When applied to the skin, it has a soft texture and a plump grapefruit-like scent. I recommend it when you need a change of mood, when perfume is burdensome, or when someone wants to bury their nose in the back of your neck!” 〈Elle〉 Digital Director Yang Yun-kyung
Oh Vitamin Body Milk, 69,000 won, Biotherm. Vitamin E and panthenol moisturize dry body skin, and the unique fresh citrus scent provides a refreshing effect. Is it because the package was renewed this year in a simple white color, capturing women’s hearts? As a result of Q3 Beaute Research, sales grew by 21%, and achieved the feat of rising from 11th to 8th in body product sales.
KOREA NO.1
“I thought body soap wouldn’t lather well, but wow! Rich foam is basic, medium to high moisturizing effect, and even a calm aromatic scent. “This product has all of these things and completely breaks the long-standing prejudice against soap.” Jin Yujin, CEO of PRU
Bar Soap Collection, Polish Bar Soap, 23,000 won, Aēsop. A body soap with dense, sticky foam that gently cleanses the skin, and grape seed that smoothes away dead skin cells. The sensuous aromatic herbal scent that Aesop enthusiasts love is also one of the reasons for its popularity.
KOREA NO.1
“As the name of the product ‘Anti-Stress Balm’ suggests, it is a product that I reach for without realizing it when I need to relieve stress. “The thin and soft texture of the balm easily relieves tense muscles, and has a moderate cooling effect, so it is also effective in reducing swelling!” 〈Elle〉 Deputy Editor Bang Ho-gwang
Anti-stress balm, 18,000 won, Sennok. When you gently melt it with your fingertips and apply it to your temples, décolleté, or behind your ears, the lively scent of lemon and lavender spreads, revitalizing your tired mind and body. It has excellent hydrating and soothing effects and even has a ‘hip’ package design, making it the MZ generation’s ‘one-pick’ multi-balm, and is said to have sold out the first batch.
INTERNATIONAL NO.1
“This sun spray has a high UV protection factor and is impressive for its moisturizing properties and silky smooth finish. I also like the fact that the contents of the spray come out all the way to the end without clogging, so I can use up everything.” 〈Elle〉 Croatia Freelance Beauty Editor Karla Horvat
Dior Solar The Protective Milk for Face & Body SPF 30, 47 euros (not released in Korea), Dior Beauty. It is a sun spray that blocks UVA and UVB rays at the same time. It has a thin and light texture, so it does not feel stuffy or sticky even when applied multiple times. Above all, the contents are sprayed evenly, making it ideal for use on a wide area of skin.
INTERNATIONAL NO.1
“If you are looking for a shampoo that refreshes scalp impurities, I recommend Aveda Rosemary Mint Shampoo. “When you rinse off the rich foam, you will be able to experience a unique feeling of freshness from your scalp.” 〈Elle〉 British beauty director Katie Young
Rosemary Mint Shampoo, 250ml 29,000 won, 1000ml 92,000 won, Aveda. This is the first shampoo in the beauty industry to be made using 100% certified wind energy, and it uses good packaging using organic raw materials and recycled materials. Containing rosemary and peppermint ingredients, it is excellent for purifying the scalp and removing oil, and has received enthusiastic support from those with oily scalp.
INTERNATIONAL NO.1
“Tata Harper Lip Cream is an indispensable lip item for me, so much so that if I were to choose a ‘one-pick’ color lip balm, I would definitely choose this product. “Everything from the moisturizing power, scent, and color development is perfect, but the buttery texture that melts into your lips is outstanding!” 〈Elle〉 Polish Beauty Editor-in-Chief Maya Mendrasek – Old Book
Lip Cream, Blaze, $42 (not released in Korea), Tata Harper. Contains 23 bio-active ingredients to provide immediate moisturization to the lips. Its strength is that it has a moist texture that is so hydrating that it applies smoothly without sticking even to lips with a lot of dead skin cells, and the characteristic feature is that the coral color is clear and vivid.
INTERNATIONAL NO.1
“Face oil that provides ample moisture to protect the skin not only during everyday life but also on dry airplanes! “The nourishment you feel on your skin is definitely excellent, but it’s surprising how it applies so lightly.” 〈Elle〉 American Beauty Director Kathleen Hu
Superfood Ultra-Light Dry Oil, 32,000 won, Weleda. 100% natural cosmetics with Natrue certification. The fact that the two oil raw materials extracted through biodynamic farming, an eco-friendly raw material cultivation method, were packaged in an eco-friendly package was imprinted on consumers who pursue sustainability as a ‘Midsu’ product was a popular factor.
