Strategies selects each season, with the help of Twitter Marketing France, the most beautiful campaigns carried out on the social network.
Whether for a product launch or simply to interact with consumers on Twitter, brands redouble their ingenuity by using the functionalities of the social network (Amplify, Carousel, Questions, Custom Emoji, etc.). We invite you to discover these campaigns which can be a source of inspiration for your brands.
The launch of the Playstation 5 (Sony) opens the ball. Twitter users were notably asked to vote for the emoji they preferred to see appear behind the hashtag # PS5.
On the competition side, Xbox (Microsoft) celebrated as its million followers with a video containing dozens of tweets from his community.
Another product launch was noticed this fall. This is Samsung’s Galaxy S20 SE smartphone for which the brand has chosen a “Carousel” to redirect customers to the landing page dedicated to this model.
Star Wars fans, and more specifically The Mandalorian series aficionados, were served on Twitter this fall. Indeed, the SVOD Disney + platform has set up a “Like to Subscribe” in order to receive a weekly reminder so as not to miss any episode. Disney + even created a “Branded Like”: click on like to see a Baby Yoda appear.
On the perfume side, for the launch of Voce Viva, Maison Valentino used the “Unlock Card” feature which unlocked exclusive content featuring its muse Lady Gaga.
Still on the side of luxury houses, Gucci used the “Live Event Page” format for the launch of its new collection. Seven episodes of an original series directed by Gus Van Sant and Alessandro Michele were broadcast.
Smart! To reveal the latest episode of their branded podcast #WomenInMotion, the Kering group used the new feature to add audio to a tweet.
Back to gaming land where, for the launch of Shadowlands, the World of Warcraft account used First View and Spotlight products. The campaign ran simultaneously in France, Germany and the UK.
If you’ve been on Twitter in the past few months, you’ve probably seen the meme go by. How it started / How it’s going. The principle is simple: share two photos to show an evolution, often with humor or pride. Brands quickly took to this meme to nostalgically nod to their history.
After listening to the discussions around 5G, Orange decided to respond, in video and in complete transparency, to the questions raised in the tweets.
Ahead of Halloween, the Amazon Prime Video France platform recommended one horror film per day, from its catalog, via a rather scary thread.
Wearing a mask would have an unexpected advantage: it would allow you to continuously check the state of your breath. It is on this find that the brand of chewing gum Hollywood played with humor for its campaign # MâchezMasqués.
Saving the planet and combating waste are hot topics on Twitter. Carrefour joined the conversation and highlighted its Zero Gaspi baskets initiative made up of damaged fruits and vegetables.
Read also: The best marketing campaigns of the summer on Twitter
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