The Benefits of the Lego Game, which is still popular since its appearance 81 years ago

According to Ie Tjung, General Manager of LEGO Brand PT MAP Active, the presence of this new store is proof that Lego is still very popular even though many new toys have appeared.

“We always try to innovate. The shape of Lego doesn’t change much from year to year, but we often make Lego shapes that are currently liked or have a lot of fans, for example like Harry Potter and Star Wars. We even make Lego in the form of shoes (Adidas ) which we also show in store this latest,” said Ie Tjung at the inauguration of the LCS at PIM 3, South Jakarta, Friday, December 3 221.

This is in line with the statement of Søren Bindesbøll as Deputy Head of Mission at Danish Embassy to Indonesia, Malaysia, Papua New Guinea, Timor Leste and ASEAN. As a Dane, he said that like other children in the world, since childhood, he was familiar with Lego. Plus, he lives in Denmark not far from Lego’s offices.

“I’ve been used to playing and familiar with Lego since childhood, even as an adult. There are always new and interesting shapes inspired by movies, for example, maybe that’s why Lego is not only liked by children but also adults,” said Søren Bindesbøll.

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