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Social media marketing is a particular form of digital marketing that relies on digital platforms to promote their brand and products. For more than a decade, this type of advertising strategy has enjoyed immense success online because it allows companies and organizations to communicate directly with their target consumers through various channels such as Facebook, Twitter, Instagram or LinkedIn.
The benefits of social media marketing are many; not only does it provide a permanent online presence for free so that your customers can easily find your website through common Internet searches, but it also helps build relationships and dialogue with consumers.

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