Good morning from Frankfurt. While Chancellor Olaf Scholz is dancing on TikTok in Germany, the dance around the sale of the platform is starting in the US. Potential takeover candidates are already being traded: According to AdWeek, Verizon and AT&T are included, as are Amazon, Oracle and Microsoft. But will there even be sales? And if not, can TikTok really be banned? The next 270 days promise to be rocky. Dance well in May! Here and now – our top business news this morning before Walpurgis Night.
Amir Kassaei is known for his temper. Now the former advertising star has written a book about his unusual life story. When he talks about this, he strikes a surprisingly reflective tone – and talking about advertising that may come back.
Media company Axel Springer and tech giant Microsoft are launching the next phase of their partnership in artificial intelligence. Companies want to collaborate in an even more diverse way in the future, to strengthen independent journalism worldwide through technological innovation. The popular chatbot ChatGPT will also be trained with articles from the Financial Times in the future. The developer company OpenAI closed one for this Licensing agreement with British business newspaper.
There’s a lot going on in the local press: Springer board member Jan Bayer sends greetings from the US, a media group wants to promote “advertising buyers”, Hamburger Mopo reveals sales of its first weekly issue – and editors-in-chief say how to deal with hostility on the site. On Monday, longtime Paramount chief Bob Bakish was replaced by a trio of managers amid sales talks. The turmoil caused by plans to sell the Hollywood group could have an impact what films and series from Paramount can be expected in the future.
All3Media is represented in Germany by the production companies Tower, Filmpool, Filmpool Fiction and South & Brows. The company must now look for a new head of its German business: CEO Taco Rijssemus has announced his departure. Consumer advocates are taking action against the Chinese online retailer Shein because, among other things, it is misleading its customers with manipulated information: Shein breaks the rules of the European Union several times and he was warned. Radio, podcasts, music streaming: Germans love audio content and prefer to consume it during everyday activities such as housework or driving. How listening time differs by age group and which advertising is most likely to be acceptedshowing the 55th wave of the Pilot Radar.
2024-04-30 18:29:14
#HORIZONT #morning #HORIZONT
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