The Barbie movie, which comes out this week, has already generated a wave of shades of pink on the planet, and this is only the beginning in view of the hundred licenses granted by Mattel to accompany this project.
Flip flops, roller skates, toothbrush, face mask, doll clothes and humans big and small, inflatable pool toys: the American group raked wide to capitalize on this event by signing all-out agreements in fashion, beauty products, and even accessories.
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Gap, Microsoft (Barbie XBox), Forever 21, Ulta Beauty, Hot Wheels (marque Mattel), Chevrolet, Progressive (assurance) are among the many chosen.
Color is pink in all its shades with a predilection for reference Pantone 219 C, embellished with neon trendy colors. The quantities of the dominant pink paint on the sets of the film were such that there was a worldwide shortage, said a production manager.
The way of life is “Barbiecore”. Barbie-style life, with acid colors and a rather sixties style — Barbara “Barbie” Millicent Roberts, of her real name, was born in 1959. Without forgetting an accommodation inspired by her dream house.
There is also a real one Malibu, proposed by Ken on the platform Airbnb and available free for two nights when the film is released, while Barbie is away.
And the prestigious cast of Barbie adds: Margot Robbie is Barbie, Ryan Gosling is Ken, they are accompanied d’America Ferrera, Kate McKinnon, Issa Rae or Will Ferrell. Greta Gerwig co-wrote the screenplay with Noah Baumbach, and was behind the camera.
The cast and crew have amassed fifty nominations for Oscars and eight statuettes.
On the soundtrack side, the production did not skimp either with among others Dua Lipa, Lizzo, The Kid Laroi and a duet between Nicki Minaj et Ice Spice (with Aqua) picking up the tube “Barbie girl” from 1997 by the Danish-Norwegian band.
2023-07-18 09:10:06
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