The young director of BAB 2 agrees that since the end of the confinement and slowdown periods, in the first days of the Covid-19, many things have accelerated. “In 2021, we felt the clientele was still a little cautious. This year we believe that is no longer the case. »
The studies conducted daily by BAB 2 show changes in behavior following the increase in the cost of fuel. “We noticed that people who came several times a week chose to travel less and buy more at once. »
We have the largest digital community in the Basque Country”
digital community
An observation made at the same time by the Carrefour hypermarket, with which Mélina Cherakrak assures that she works in perfect coordination. As for the competition from Internet commerce, she believes it is not as strong as expected a few years ago.
“Because some businesses can’t go through the Internet and because people are always looking for human relationships and advice. On the other hand, what is called e-reputation is essential. We are very present on digital networks. We have the largest digital community in the Basque Country. »
Exclusive brands
In his eyes, the symbol that digital and physical commerce come together is the recent arrival in the BAB 2 bays of a Marquette store, a brand dedicated to brands born on the Web, referred to in the jargon of commerce professionals as DNVBs (Digitally Natives Vertical Brands, ed.). “This opening comes at a strategic time when many visitors are doing their Christmas shopping. »
Mélina Cherakrak also welcomes the arrival of new exclusive brands, such as the Peggy Sage cosmetics store, which complements the range of those already present, such as Starbucks, Rituals, Stradivarius, Pull & Bear or Zara. .
The shopping center is also seeing its catering offer develop. “Former rugby player David Roumieu, who runs La Belloteka in Biarritz, opened La Roume and more recently we welcomed the Bohébon poke bowl brand. »
