In 2021, the automotive sector is well prepared for its meeting of the year: the Autofestival. 88 partner garages are taking part and will present industry news in 170 showrooms. The festival is traditionally not only a real boost for the sector itself (30,000 visitors, 20,000 cars sold), but also a kind of economic barometer. The sales figures reveal, among other things, trends in the purchasing behavior of Luxembourgers. In times of a pandemic, this is a very interesting aspect and a sort of pulse of the economy.
Speaking of coronavirus, the leaders of the Federation of Automobile Distributors and Mobility (FEDAMO), as well as its members, have focused on safety since the start of the pandemic and have developed far-reaching protection concepts . In addition, greater importance has been given to digital solutions in the field of communication. Festival visitors also have the option of making an appointment. This should streamline traffic over time and improve the density of visitors to showrooms.
Pick up where 2019 left off
In general, the sector hopes to continue the momentum of 2019, the year when record figures were recorded in the automotive market in Luxembourg. In 2020, things got a little worse; of course also and especially because of the coronavirus. A few figures on this subject: according to the National Automobile Traffic Company (SNCA), the number of new registrations in the passenger car sector in 2020 amounted to 45,189 units (down 9,819 units compared to 2019). The used car market in the passenger vehicle sector also declined last year, dropping from 63,788 units in 2019 to 61,637 vehicles.
“For us, the festival sets the tone for the year. This event weighs heavily on the economy. For the sector with its 180 companies and 5,000 employees, but not only, ”says Philippe Mersch, President of FEDAMO. He would like to stress again that they did everything possible to make the 2021 edition a success. “Right now, it makes sense for companies in the automotive industry to take new avenues in marketing, in order to fully exploit digital opportunities,” says Mersch.
For Miriam Eisenmenger, Group Marketing Manager at Losch Luxembourg, even in times of coronavirus, the enthusiasm that many feel for cars is a reality. “Buying a car always has something to do with making dreams come true. This is what we want to make possible “, declares the director, who emphasizes that she hopes that the festival can trigger a kind of priming for a better commercial year in 2021.” It would be a boost that would do good to everybody.”
“We want to inspire”
The subject of innovation is particularly dear to the sector. The latest developments in mobility are presented at the Autofestival. According to Miriam Eisenmenger, the economic and even political context is general: “For the mobility of the future to accelerate, we must bring new products and technologies to customers, inform them, involve them and inspire them.” As a “made in Luxembourg” event, the “Mobility Show Autofestival” is synonymous with passion, emotion and enthusiasm for the automobile.
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