Why female soccer players appear more authentic on social media than their male colleagues and how much Sarah Zadrazil and Co. can gain from it.
14.6 million people follow her on Instagram, 9.6 million on TikTok – soccer player Alisha Lehmann is a social media star in addition to her sporting career. She is the most influential influencer among the participants in the World Cup and among Swiss athletes. Even tennis legend Roger Federer…
2023-08-10 15:32:52
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