Car manufacturers’ marketing departments are fuming. How to sell more cars? What element can be crucial to hook people? Which configuration would be the most striking and spectacular? Depending on the brand and type of model, this customization borders on the mundane like Skoda’s Simply Clever solutions or Dacia’s YouClip, and others are not available to everyone, such as specific colors (how about the shade of the teddy with which you slept as a child?) or extravagant options (maybe covering the ceiling with LED bulbs to simulate stars?). The best examples of this line of customization are Rolls-Royce Bespoke, Ferrari Tailor Made (as Charles Leclerc has done), Bugatti Sur Mesure or Mulliner (Bentley).
Ferrari
Without reaching that degree of ostentation, Audi also has its Exclusive line so that its customers can add different details to the cars of the brand with the 4 rings, such as the A6 or the Q8. Specifically, Audi Exclusive has just launched a type of carbon fiber never seen in a street vehicle because it looks like camouflage, a possibility only available, for now, in the renewed e-tron GT.
Audi//Car and Driver
How much does it cost?
Specifically, this camouflage-type carbon fiber option is only available in the RS e-tron GT Performance version with 925 HP and 166,900 euros. Only traditional carbon fiber is offered on the S e-tron GT and RS e-tron GT.
Audi//Car and Driver
Therefore, Audi gives the option of adding this camouflage carbon fiber to the exterior mirror housings for 985 euros or the entire package for 5,355 euros consisting of the front and rear moldings, the mirror shells and the side skirts.
Audi//Car and Driver
Carlos is an expert journalist in cars and automotives with a career in the media for more than 16 years. He landed at Car and Driver in 2007, where his main occupation is product testing, which he shows to the audience through videos on YouTube and extensive web and paper analysis of the latest news presented. As a motor enthusiast that he is, you can also read him interviewing different leaders in the sector, giving you the latest news related to driving and telling you the most surprising curiosities about the leading brands.
His extensive career He also covers work in other media such as El Mundo, Coche Actual and AutoScout24, and made his first appearance on television in the interview program “El Círculo Neox”, broadcast on the Atresmedia channel of the same name. Long before that, practically as a child, he was a reader of Car and Driver, when the masthead was directed by Formula 1 driver Emilio de Villota, with whom he was lucky enough to work.
Within the Hearst España publishing group, Carlos has written the motor sections of magazines such as Qué Me Dices, Emprendedores and deViajes and now he does it every day in Car and Driver and occasionally in Esquire. If he is not in the office, you will find him on a plane heading to any part of the world with one purpose: to drive the latest novelty on the market, whether it has batteries or not. Ah! And he is a fervent defender of the classics, although he no longer has his Volkswagen Golf GTI mk3.
Thanks to his work, he has been lucky enough to race a Mercedes-AMG GT in Laguna Seca and has made his debut as a driver on the legendary Nordschleife driving a BMW M2. He has also visited such exotic places as the Dhofar mountains in Oman, which he visited aboard an Audi RS 3 Sedan; the spectacular Vancouver Island, which he traveled through in a Porsche Panamera Sport Turismo; and the beaches of Essaouira thanks to the wild Ford Ranger Raptor.
