The smallest and most affordable model in Audi’s offer pays for changes in preferences and concerns about emission limits.
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In recent years, we have witnessed a steady decline in the number of models in the small car segment, which has two explanations. The first is a change in the preferences of customers who in recent years prefer SUVs and crossovers. However, emissions and fears of new limits are also playing an increasingly important role.
This should be one of the reasons why the current generation of the Audi A1 will not see a successor, as Markus Duesmann, the brand’s CEO, officially confirmed in an interview with Automotive News. So at least with an internal combustion engine.
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When he talked about the Euro 7 emission standard in the interview, and how it will affect the A1 and A3 models, Duesmann replied: “Much will depend on the final goals of Euro 7. We know that offering internal combustion engines in smaller segments will be very difficult because prices will go up. That is why we are not planning a successor to the A1 model.“
Duesmann also mentioned in an interview that the final form of the Euro 7 emission standard will also affect the brand’s investments in electrification. “If the new Euro 7 emissions rules are not too demanding, it will allow us to invest more in e-mobility.“
After the end of production of the A1 model, the Q2 model will become the most available model in the carmaker’s offer. In addition, the carmaker has indicated in the past that it is uneconomical to electrify small cars, so the question is whether the Audi size A1 will ever come again.
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