The APRIORI Association organized a closed meeting at which more than 30 gaming industry experts discussed the development and adaptation of gaming projects in the Russian and Chinese markets.
Among the participants were representatives of such companies as Astrum Entertainment, VK Play, Innova, RuStore, Esprit Games and Ninsar Games. The Chinese side was represented by BEIJING SIWEN INFINITE CULTURAL, Snail Games, Aged Studio and others.
Alexander Mikheev, CEO of APRIORI, emphasized the importance of partnership with China:
One of the main goals of the association is to increase the export potential for Russian developers, as well as to increase the catalog of key sites at the expense of our friendly partners. Partnership with China is one of the first areas, and next year we will expand our contacts further.
— Alexander Mikheev, General Director of APRIORI
The main topics of the meeting concerned the localization of projects, monetization of games and platforms for posting game content. Sergey Efremov, CEO of Astrum Entertainment, shared his experience of adapting Chinese projects for Russian audiences.
Vasily Maguryan, CEO of VK Play, expressed confidence in the successful partnership between gaming companies in Russia and China, emphasizing the importance of adapting game projects for local markets.
Li Xuezhen, General Director of BEIJING SIWEN INFINITE CULTURAL, noted that such meetings strengthen relations between the gaming industries of the two countries and contribute to the launch of joint projects.
APRIORI plans to regularly hold such events to stimulate cooperation and exchange of experience between gaming professionals in Russia and China.
2023-09-22 12:40:00
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