9to5mac has released a report on how Apple CEO Tik Cook has dealt with his counterpart, Twitter CEO Elon Musk, who has leveled allegations against Apple.
The site cited its insights from a new report published by the Financial Times, which provided an in-depth look at Cook’s style and capabilities in the event of trouble.
Musk kicked off last week with a series of tweets accusing Apple and its CEO Cook of halting his ad spending via Twitter, indicating that the company and its president hate free speech.
And this has been a headache for Apple because it affects its public relations, as Musk has encouraged his many followers to start what appears to be a revolution against Internet censorship in the United States and has called on Apple to publish all censorship measures that has adopted and regards its customers.
Musk also said Apple threatened to block Twitter from its application store, but without explanation, and instead of responding publicly, Cook invited Musk to Apple headquarters to meet with him privately. Musk then took to Twitter to thank Cook for the meeting and tour of Apple headquarters, adding that it was all a misunderstanding.
The Financial Times spoke to a former Apple employee of 10 years who discussed Cook and his ability to placate someone like Musk with diplomatic flair.
And that person said, according to the source: “I’m sure Tick fascinated him, he wanted to listen to him [ماسك]and that Tim gave him his point of view.. This is what Tim does: he rolls up his sleeves and solves problems, he doesn’t like to disagree in public, whether it’s a PR disagreement or something more contradictory, that’s not his style, he’s not like Musk.”
Apple co-founder Steve Wozniak added that Cook’s best skill was understanding the need to care for everyone and be multidisciplinary without having one person favor another.
John Sculley, who was Apple’s CEO before Steve Jobs, added that the first trillion was made by Jobs and Yves, while the next trillion came from what Cook did, and said Kon acts silently and it doesn’t draw attention to itself, but it’s doing an amazing job.
