The “anti-baggy” campaign of Eric Adams, new mayor of New York – Daily

On the other side of the Atlantic, New York has just elected its new mayor. Eric Adams, former police officer, Democrat, will therefore take over the seat of Bill de Blasio. And he’s no stranger to the fashion world. Eric Adams made his first big political coup in 2010. At the time, a candidate for the “American Idol” program made the buzz with his pants worn very, very low on the hips. Eric Adams sees it as a way to make people talk about him and decides to transform the buzz into a political subject by launching a gigantic poster campaign under the title of “Pull up your pants, enhance your image”. Eric Adams is a hit and finds himself on all the TV shows. It is definitely installed in the political landscape.

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