Scuderia AlphaTauri and AlphaTauri Fashion have taken the Big Apple by storm this week, culminating in a unique event this Saturday evening, February 11 at Lincoln Center during New York Fashion Week, which saw the duo unveil the Formula 1 livery. 2023 alongside AlphaTauri’s Fall/Winter 2023 collection.
The team had a busy week in New York, starting with a jersey swap with the Red Bull New York Bulls, then watching the NBA at Barclays Center with the Brooklyn Nets and ending at store P448, where Yuki Tsunoda and Nyck de Vries bought sneakers before the launch.
Tonight at Lincoln Center’s The Appel Room, key players from the worlds of fashion and motorsport were able to capture an exclusive look at both the car’s new livery and upcoming fashion collection, while enjoying the spectacular scenery of Central Park.
Alongside the live event, a digital reveal gave fans around the world the opportunity to get a first look at the 2023 livery, which features the prominent red of the team’s new main partner, Polish firm PKN ORLEN , as well as the latest fashion collection.
Ahmet Mercan, CEO of AlphaTauri said:
“Entering the US market is another step in our expansion. Our goal is to make AlphaTauri better known and we are convinced that the constant expansion of our sales network will contribute significantly to this. »
Additionally, the event marked the brands first key US milestone, in what is a pivotal year for Formula 1 and AlphaTauri fashion in America, as F1 adds a third US date to its schedule with Las Vegas, after Miami and Austin and 2023 sees AlphaTauri enter the US market for the very first time.
Franz Tost, Scuderia AlphaTauri Team Principal, said: “As we know, Formula 1 has seen a huge increase in popularity due to Netflix and social media over the past few years. It is therefore extremely important that we continue to grow in this market, which is why I am delighted that we were able to launch our 2023 livery here today in New York to show our appreciation to the American public. Likewise, I think it’s great that AlphaTauri can show off their new collection at the event, because this year is the first time they’ll be selling their clothes here in America.
PILOTS WORDS
Yuki Tsunoda commented: “I had a lot of fun this week in New York and it was also great to attend the event here today, it’s such a cool backdrop for the fashion collection and our new 2023 livery. classic Scuderia AlphaTauri colors look great next to the new clothes and I can’t wait to try both this season!
Nyck de Vries added: “I loved attending my first event as a Scuderia AlphaTauri driver, the opportunity to represent the brand at New York Fashion Week was extremely special for me and really showed me what the brand. The livery looks great and you can see how the stylish A/W collection inspired it, so I can’t wait to see it on track.
Peter GRISWOLD
Photos : TEAM
