The advertising market for telecommunications is growing globally, but more slowly in Switzerland

Spendings in the telecommunications industry will grow worldwide, in Switzerland too – albeit more slowly

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The advertising market for telecommunications worldwide will grow by 4.5 percent annually until 2023. The reason for this are new smartphones and 5G. In the coming year, the spending should return to the level of 2019. That comes from a prognosis by Zenith. This also shows that Switzerland will recover more slowly. In return, the share of digital channels in the media mix will increase.

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