The annual took place in the setting of Paris international convention of the Ad Store Group. The title chosen for this edition is ‘The Ad Store Games, Paris 2024‘: a tribute toenergy and spirit of the Olympic Games recently hosted in the French capital and an important opportunity to discuss the topic of sports marketing, a constantly evolving sector, and on fundamental values of sport. The convention was hosted byParisian agency of the Grouprenowned for itsexperience which boasts in communication related to sport and athletes.
“The international convention represented an important opportunity for growth and comparison for our Group. This year all the agencies present were represented by their CEOs and their Key People, making our annual event a fundamental moment to reflect on our strategies and share future challenges. Among the news, we are happy to have also been able to formalize the new presence of Ad Store in Japan: the latest agency to join the Ad Store group represents a significant step towards strengthening our presence in the Asian market. – Says Natalia Borri, President and Chief Creative Director of Ad Store.
Two days of team building, inspiration, growth and comparison for all the Group agencies who had the opportunity to follow training sessions of the highest level, held by international professionals in the sector. Among them experts, attended:a mental coach of Olympic athleteswho shared effective strategies to improve performance and leadership, key elements also in the business world, and a professional in matching between athletes and brandswhich explored the value of sports marketing. They were also organized dedicated meetings with some marketing teams of Parisian clubswith the aim of discovering virtuous examples of communication applied to the sector.
Among other activities at the center of the convention, an important one was created moment of debate e group discussion, during which they were the resources and new tools developed by the Group were presentedaimed at improving the work of Ad Store employees and strengthening the agency’s communication strategies.