- The actor from Sober, winner of a Goya, is the protagonist of the new campaign of the Deputation of Lugo to promote its Romanesque heritage
- A promotional action signed by the audiovisual studio 60 Ráfagas that results in a trip in the purest western style
The new advert for the Deputación de Lugo seeks to promote all the richness of Lugo’s Romanesque architecture linked to the spectacular landscape of this territory. It does so through a journey in the purest western style created by the Lugo audiovisual production company 60 Bursts and that is carried out by Chechu Salgado.
The actor from Sober, winner in 2022 of a Goya for Best New Actor for his role in “Las Leyes de la Frontera”, is the guiding thread of this promotional action that represents an important turn in the tourism strategy to promote the heritage of the Province. A non-mass tourism, sustainable and with a quality offer.
A 60 Burst campaign
For the spot, the Lugo studio decided to use one of the actors of the moment on the Spanish film scene, who has participated in such emblematic series as Fariña or Patria. A talent born in the Lugo municipality of Sober, who presents himself as the best ambassador of his province.
Chechu Salgado stars in his van on a trip in the purest western style. 60 Ráfagas links architecture with the Lugo landscape in this piece. A spot that also has a soundtrack recorded expressly for the occasion.
The audiovisual campaign is accompanied by the publication of a tourist guide, also published by 60 Ráfagas. A guide divided into four volumes that collects the main architectural resources of the different regions.
