If you have a business, you know well that the seasons of the year open and the business seasons close. Regardless of what industry you work in, the seasons and parties play a crucial role in your marketing.
When we talk about seasonal trade or marketing we have to consider the weight of dates such as: Christmas, Three Kings, Halloween, Easter, Valentine’s Day, Mother’s and Father’s Day … and even the dates that have gained popularity in the last decade within B2C commerce, such as Black Friday or Cyber Monday.
Your business can stand out from the competition by relying on seasonal marketing and taking advantage of key dates to launch attractive campaigns and offer seasonal gifts.
A good idea is to take advantage of lesser-known celebrations, but that are related to the services or products you offer. For example, women’s day (March 8); happiness day (March 20), design day (April 27); environment day (June 5); science and technology day, April 10; or even Internet Day (May 17). If your business only markets online, the latter is a day when you could boost the sales of your ecommerce.
Here are three key things to watch out for to launch successful seasonal campaigns.
1. Analyze the best-selling products
It is always helpful to take a look at the past. Evaluate which products or services have had the greatest output and which have been stored in the warehouse. This simple exercise will help you get an idea of what has sold the best according to the season to get the best out of your next marketing campaign.
Plus, you can take advantage of unsold inventory to make end-of-season flash deals or give away some products in contests or as loyalty rewards.
It is also crucial that you analyze what new styles or products are starting to attract attention: what do your customers like the most this year? What products are most common in their wishlists? Which Instagram posts are most popular? That information will be your ally in your next campaign.
2. Promote contests and seasonal offers
Have you ever met someone who doesn’t like to win something? Certainly not. Therefore, the online contests and sweepstakes They are a great strategy to publicize what your brand brings this season or to promote the trend products for that special date that is approaching.
Contests and giveaways are a fun activity that you can do on the company’s social media. To stimulate participation, offer small prizes to outstanding participants, such as seasonal promotional items.
These gifts are also great to go with your seasonal sales. Who didn’t buy magazines every summer to win sunglasses or a beach bag? Now that the heat is coming, you can visit websites like Maxilia Spain and see what seasonal gifts, such as personalized water bottles, beach towels, tote bags or caps with your logo you can include as a gift in your next offers.
Create a trip through your catalog
Think of all the supports that you can use to publicize your catalog: on your online trading platform, for e-mailing next to your newsletters, printed …
Having a good seasonal catalog helps your customers on their shopping journey. The key is to gather all your relevant seasonal products and include seasonal or party-related promotions.
Guiding visitors to a smaller selection of products saves them time and thereby your business gains loyalty. You can also include testimonials from customers who have purchased those products or services. Remember that word of mouth is still the best marketing strategy.
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