CIIE Statement – For the past five years, the China International Import Expo (CIIE) has played an important role as a platform “international markets, investment promotion, cultural exchanges and open cooperation”, becoming a window for building a new development model for China, a vehicle for high-level opening up and an arena for multilateralism. The role of global public goods has become increasingly important.
The CIIE consists of the Enterprise Trade Expo, the National Comprehensive Expo and the Hongqiao Forum. As the world’s first national import-themed expo, it has gone through 5 years since its inception and has become an important platform for sharing China’s opportunities with the world.
The scale of the CIIE has become larger and larger, and the area of the Enterprise Trade Expo has increased from 270,000 square meters in the first session to 366,000 square meters in the fourth fair. According to statistics, on average, more than 3,200 companies participated in the first four exhibitions and 400,000 buyers registered to participate in the fair.
In total, more than 1,500 new products, new technologies and new services have been launched, with an expected turnover of more than 270 billion US dollars. As the CIIE enters its fifth year, more and more countries along the Belt and Road have begun to turn to the Chinese market and export their products to this major market.
«In the summer of 2018, when I heard that the CIIE was going to take place, I told my Peruvian partner that we had to attend. Before participating, we didn’t have a company or a brand. It is only to participate in it that we went to register the brand and create the companysaid Ma Yuxia, founder of the Warmpaca brand, who has participated in the expo for four consecutive years, recalls her history with the CIIE.
In the 1st CIIE, a small booth of nine square meters and dozens of “baby alpacas” opened the door to the Chinese market. “Everyone likes our products, the booths are full of people, with more resources from customers, sales have increased a lot. Brand awareness is not what it used to be, company sales are over 30 times what it started!” Speaking of brand development, Ma Yuxia is very proud: “Last month, the company’s orders exceeded last year’s total orders.”
In Ma Yuxia’s eyes, every CIIE is very important. Firstly, the CIIE is a platform for testing new products and can reach many customers in a short time. By introducing the annual new products at the fair, the company can get the most genuine feedback from consumers and buyers in a timely manner to keep improving the products. On another side, the CIIE is a world-class stage where the company hopes to gain brand awareness and cumulative effect on sales.
The 5th CIIE will be held from November 5 to 10 this year, and preparations are progressing steadily as planned. The signature area of the Enterprise Expo exceeds 80%, and more than 260 of the world’s top 500 enterprises and industry leaders have registered. This year, the CIIE will actively take pragmatic measures to support policies, commercial purchases and cultural exchanges, so that all parties feel more comfortable.
To participate in the CIIE, register here: https://www.ciie.org/exhibition/f/book/register?locale=en.
