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Cold weather, new experiences and time for self-care topped the wish lists of travelers from the United Arab Emirates for 2024, according to new research conducted by the digital travel platform Booking.com.
The 2024 Travel Expectations Report issued by Booking.com also revealed that residents of the United Arab Emirates are seeking destinations that take into account the principles of sustainability, guarantee them a good night’s sleep, provide financial savings, and distinctive dining experiences during business or leisure trips.
Nearly 28,000 travelers from 33 countries participated in the research, which included the UAE for the first time, where more than 500 residents from different age groups and nationalities were asked about their travel preferences and plans during the coming year.
Yes for cold climates and water havens
Since the UAE enjoys hot weather throughout the year and temperatures are very high during the summer, it is no wonder that 75% of travelers residing in the country prefer to visit destinations that enjoy a cool climate, compared to 56% of all survey participants. 81% of them will look for water getaways during the next year, compared to only 34% of travelers from the UAE. Booking.com expects water destinations to be very popular in the new year, as an increasing number of travelers realize the benefits of floating yoga sessions and ice therapy and are attracted by underwater hotels.
Sustainability themed trips
The UAE has declared 2023 the “Year of Sustainability” and will soon host the Conference of the Parties to the United Nations Framework Convention on Climate Change (COP28). Therefore, no one disagrees that responsible and environmentally friendly travel has become the top concern of citizens and residents of the country, as more than 75% of travelers from the country would like to see the concept of sustainability become a reality and will choose hotels that feature impressive innovations that fall under the banner of sustainability, compared to 53% of All travelers who participated in the survey. Booking.com also found that 81% of travelers from the UAE would like to see green spaces in enclosed areas, so they will choose accommodations that include green spaces and plants.
Travelers from the UAE also want to establish a connection with the environment and community at their destination, with more than half wanting to visit remote locations that allow them to immerse themselves in the local ecosystem. 73% of them are keen to use sustainable travel applications as part of their travel itineraries, and sustainable design, engineering and innovation are on their list of priorities.
The secret of a happy day is a good night’s sleep
It is no secret that a good night’s sleep is a condition for a happy day. Therefore, travelers from the UAE plan to enjoy a good night’s sleep during their travel in the year 2024. About 70% of them confirmed that uninterrupted sleep will be one of the main focuses of their trips next year, compared to 58% of all survey participants. 75% of travelers residing in the UAE will dedicate all their trips to self-care, as they will travel alone without their partners and children, to rejuvenate, enhance their well-being, and get enough sleep.
Food experiences are indispensable
The United Arab Emirates has established itself as a leading global destination for the best dining experiences, with two restaurants in Dubai included in this year’s list of the best international restaurants and the Michelin brand dedicating a guide to Dubai. However, research conducted by Booking.com has shown that travelers are seeking new dining experiences outside the country as well.
More than 75% of them expressed their desire to discover the delicacies, traditional dishes and culinary creativity of the foreign countries they visit, with an increase in dining experiences that reflect history and geography and highlight wonderful local products. More than 85% of travelers residing in the UAE would like to try local cuisine wherever they go, to increase the income of local communities and enhance their sense of pride.
In addition, food lovers are looking for experiences enhanced by virtual reality and artificial intelligence, with nearly half of them wanting immersive experiences that combine physical and digital elements, with soft lights, fragrant scents and beautiful sounds that awaken the senses in the year 2024.
More vitality and a nicer car
Research conducted by Booking.com shows that travelers want to have more energy and vitality and be inspired to improve themselves during their trips in 2024. More than 83% of travelers from the UAE confirmed that they have more energy and vitality during vacations and try Maintaining it in their daily lives after they return to their homes.
More than 70% of travelers will rethink their personalities, embrace new aspects of themselves and take advantage of the freedom and opportunities their travels provide. About 60% of them confirmed their willingness to rent a nicer car than the one they drive in their daily lives, compared to 42% of all survey participants.
What about technological tools?
Travelers from the UAE are good at planning their holidays using technology, with almost a third (60%) trusting AI to plan every aspect of their trip, compared to less than half of the travelers (48%) who participated in the research. It is true that all generations born between 1965 and 2015 are more willing to rely on artificial intelligence, but the older generation, that is, everyone born between 1925 and 1964, is turning more and more towards technological tools to ensure comfortable, flexible and easy travel trips, according to a study conducted by Booking.com website.
Cheaper trips and more wonderful experiences
Travelers in 2024 are looking for affordable vacations that include luxurious experiences, according to Booking.com. In the UAE, 70% of travelers are looking to reduce their travel costs by choosing destinations where the daily lifestyle is less expensive than their original place of residence or destinations that are relatively close to avoid long-haul flight fees. However, travelers are willing to pay for luxury experiences when they arrive at their destination, with 62% of travelers residing in the UAE confirming their willingness to purchase an entry ticket to a five-star resort instead of staying there.
Travelers also plan to reduce the costs of their vacations by booking outside the season in which tourism is active, as more than half of the participants (56%) in the survey in the UAE intend to travel with their children during the school period to take an affordable vacation in the year 2024, compared to 47% of all respondents. Survey participants around the world.
Inside and outside the country: The best destinations for the beginning of 2024, chosen by travelers residing in the United Arab Emirates
Booking.com revealed that travelers residing in the UAE will make trips abroad and within the country during the coming year, as the curtain has risen on the most in-demand destinations between January and April 2024. Dubai has topped the list of hotel reservations so far, which indicates that residents in areas Others from the country will head to the emirate to enjoy a wide range of winter events, including matches Sports World class and famous annual attractions such as the Dubai Shopping Festival.
In this context, Carlo Oleniczak, Vice President and General Manager of Booking.com in Europe, the Middle East and Africa, commented: “Travelling to and from the UAE is easy as it enjoys a world-leading infrastructure, a strategic location and exceptional travel routes. We are pleased to include this ancient country in the Travel Expectations Report for 2024 issued by Booking.com, which reveals useful information about the trends, preferences, and plans of travelers from the UAE for the coming year.
Our expectations confirm that travel is an incentive to enjoy the luxury of life, whether through a trip to a new destination, an adventure that supports the local environment and community, or a vacation that focuses on health, comfort and luxury, and maintaining this same enjoyment and vitality when returning to daily life at home.
Travelers from the UAE are distinguished by their extensive knowledge of technological tools, their environmental awareness, and their love for adventures and new experiences, whether in a foreign country or in different regions within the country. It seems that the trips in 2024 will fulfill all their aspirations and wishes.”
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2023-11-13 11:50:06
