The 2023 Rugby World Cup generates record audiences!

The 2023 Rugby World Cup is generating unprecedented enthusiasm in France.

According to recent audience figures, more than 15 million viewers watched the opening match of the French XV against New Zealand on TF1. A historic record for the start of the Rugby World Cup and also the best audience of the year 2023.

Significant economic benefits for the host country

During 51 days of competition, France thus became the center of the oval planet. And this enthusiasm is not only reflected in television audience records: this also has major economic consequences for the organizing country.

• 750 million euros in revenue are expected for the World Cup rugby in Franceaccording to a study conducted by Sporsora for the Occurence firm.
• The largest share of revenue will come from ticketing, with 380 million euros.
• Hospitality will bring in 270 million euros.
• The marketing program will contribute 100 million euros.

A unique opportunity for volunteers and local actors

Campus 2023 is an initiative that emerged as part of the Rugby World Cup. This training allows young volunteers to experience the event from the inside and to be at the heart of the organization. This is particularly the case of Kylian Lhermitte, who was chosen to take part in all 10 matches at the Stade de France.

At the same time, French cities are not left out. For example, Argentan hosts several events around the competition, with supporters coming to share their passion for rugby in the city.

A phenomenon that transcends borders

In addition, the success of the Rugby World Cup in France is also felt internationally. Other audience records were revealed, such as that of Twitch in France during the second edition of GP Explorer:

• More than 1.3 million people followed this race live on the streaming platform, thus beating the record previously held by the first edition (one million people).
• The sale of 60,000 tickets for this event sold out in less than an hour, once again demonstrating the fans’ appetite for this type of sporting event.

An undeniable media boom

These figures clearly show that the Rugby World Cup is a real media catalyst. It is very likely that the economic and media benefits will continue throughout the competition.

In the end, this Rugby World Cup in France turned out to be a real success on all levels: sporting, popular, economic and media. The exceptional enthusiasm it arouses testifies to the importance and growing popularity of this sport in the country and across the world. The fervor surrounding this event therefore promises a colorful and emotional end to the competition!