Meilleurtaux and MeteoJob offer a list of cities where real estate purchasing power is at its highest with job opportunities on permanent contracts. Mulhouse, Orléans, Dijon, Rouen, Grenoble… Discover the ranking.
Medium-sized towns offer an excellent compromise between the cost of real estate and work on a permanent contract, according to a study published on Tuesday by the broker Meilleurtaux, carried out in partnership with the job search site MeteoJob.
The revenge of the medium-sized towns
Do you dream of going green and leaving the Paris region? Many buyers have done so in 2021, an exceptional year for real estate. They took advantage of low rates and lower prices in the provinces to buy larger accommodation.
“The number of real estate transactions has exploded in recent months. It has been galvanized by the historically low rates this year. They are below the 1.10% mark. This is unheard of! this reason, associated with a very strong desire to find their ideal “home”, that the French have rushed to buy real estate”, explains Maël Bernier, director of communication and spokesperson for Meilleurtaux.
Couple accommodation/motor use of the start
But the desire for space, to live better in one’s home and the need to move away can sometimes be slowed down, not by the budget, but by work. Leaving a big city requires having some guarantees from the point of view of employment, in particular to obtain a loan, either by having the possibility of telecommuting in your current job, or by finding another job in your future city. This is the whole subject of this study proposed by the real estate broker and the job search site*.
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Cities located 1 or 2 hours from major cities by train or car have taken their revenge. “Medium-sized towns are particularly attractive for these French people who lack space; they have everything to gain: living comfort and additional square meters, for a budget that can be divided by 5 for the same area!”, adds Mael Bernier.
Thus Mulhouse takes the lead in the ranking with a purchasing power of 83m² for 6.29% of permanent contracts for 100 workers. In this city in eastern France, located just over 2h30 by TGV from the City of Light, the average price is 1,795 euros/m2 for 11,587 online offers in 2021 on MétéoJob.
Orleans comes second. “The metropolis is extremely attractive and more and more buyers from Paris and Ile-de-France have settled there since the start of the Covid”, notes Marko Vujasinovic, President of CleverConnect, parent company of MeteoJob.
In third position, Dijon in the Côte d’Or, a city accessible in just one hour by TGV from Paris, which has more than 25,000 job advertisements in 2021, with an average price of 2,670 euros / m². Sign of the attractiveness of the capital of Burgundy.
“It remains to monitor the evolution of these cities in the months and years to come and the reinforcement or not of these new ways of working”, continue the authors of the study.
A life too expensive in Paris
Paris remains a pool of jobs and a dynamic city, but prices are particularly high there at more than 10,000 euros/m², as in other neighboring towns where property prices exceed this symbolic threshold, like Neuilly-sur-Seine according to our top 300 of the most expensive cities in France.
In Paris, the share of permanent contracts for 100 workers amounts to 4.34% according to this list, with real estate purchasing power that only allows one to afford a studio. A little narrow to install her family there… She therefore takes the last position in the ranking.
Thus, the buyers make concessions to stay, either by living in a smaller dwelling, or by moving away. This is a real trend that confinement has accelerated.
Large cities penalized by property prices
Even if the big cities are providers of jobs, housing costs more than elsewhere, which explains why they end up at the end of the ranking, like Paris which is last and Nice before last. And the big winners in real estate purchasing power are Perpignan (111m²) and Saint-Etienne (101m²). These two cities rank 14th and 5th respectively.
“This ranking shows that large cities such as Paris, Marseille and Lyon do not present the best results if we combine the two data by crossing them: namely fertile ground for employment and obtaining a permanent contract, and decent housing in terms of price and surface area.Small and medium-sized towns are beginning to offer great opportunities, with very high CDI rates, as well as prices per square meter that remain quite affordable. surfaces would be completely impossible to finance for the same price in major cities. All of these trends observed clearly confirm the trend of 2020, placed under the sign of the pandemic and confinements”, explain Maël Bernier and Marko Vujasinovic .
Bordeaux in the top 20
Bordeaux, “the sleeping beauty”, attracts Parisians in search of a better living environment just two hours from the capital with the LGV. “Here, on the job side, the counter is breaking records! It’s 7.16% of CDI offers per 100 inhabitants, whereas in 2020, the rate was only 0.71%. This is 10 times more! But on the housing side, the story thickens. On average, only 30m2 are accessible. The price per m2 of this city has even exceeded 5,000 euros per square meter”, underlines the study. This explains why despite the number of job offers, the port city only comes 17th. Same observation for Lyon which only comes 26th despite its 48,000 job offers due to its 29m² fundable over 20 years…
*Methodology: purchasing power calculated at the rate over 20 years of 1.05%, number of permanent job offers, permanent contract rate per 100 inhabitants, salaries of job offers and average real estate prices. The CDI rate per 100 inhabitants was multiplied by the real estate purchasing power to obtain the ranking of the most attractive cities.
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